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IAB ThinkDigital 2013: The Presentations

Consumer engagement, online branding, big data & privacy, multi-screens: these were the focus points of the annual IAB ThinkDigital congress organised by IAB Belgium on 28 May 2013. Some 300 media and marketing professionals enjoyed the inspiring speakers, the interesting debates and off course the networking.

For those who have missed it or want to revive it, you can download the presentations here
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IAB-Belgium Whitepaper “Focus on Social” – March 2013

IAB-Belgium decided to focus on one topic per quarter in 2013. This first quarter is dedicated to Social. Based on a Focus Survey, we monitor which consumer trends and business challenges the Belgian market puts forward. And than, we deliver. We deliver insights, opinions, cases,… through the IAB-Community, focused research, seminars, debates and so on. With the support of our members and gatekeepers. And with your input and feedback. This is what you said on social: focus on social on mobile, interactivity with brands, social strategy and social ROI. Along with the input of social media experts, member of IAB-Belgium, we are pleased to inspire you with this Whitepaper on Social.

Download here the IAB Belgium Whitepaper Focus on Social – March 2013
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IAB’s focus in 2013: what’s in it for you?

In 2013, IAB-Belgium will continue to deliver high quality content via the IAB-Community, dedicated whitepapers, events, research, etc. To improve the transparancy of digital and to inspire the market.

But what’s new is that we will focus on a specific theme each trimester. The IAB Board has defined 4 themes: social – web – future – mobile. The IAB team will work with its members to create trimester focused output: a dedicated whitepaper, a Think Event, Community Posts, special research, etc.
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VIDEO: How to gain a digital advantage in the multi-screen world?

|| by Patrick Marck

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Understanding the changes that are happening today is the real challenge for advertisers. With technology moving faster than you can follow, Microsoft Advertising conducted a research to understand better the different consumer profiles and their usage of the screens. It enables them to give advertisers an answer on how to use the advantage of the… Read more »

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VIDEO: The Data Protection Regulation: uprising in the digital arena

|| by Patrick Marck

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How do we want to maintain a European digital industry after the Data Protection Regulation? What is at stake for Belgian business? How is the European online advertising sector doing? Kimon Zorbas, CEO of IAB Europe, explains which challenges the European digital industry faces related to data protection. He also summarizes themain conclusions and trends… Read more »

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VIDEO: How to hit the sweet spot through newsbrand advertising?

|| by Patrick Marck

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Integrated campaigns (print+online) generate more word-of-mouth than single channel campaigns. Simple and clear messages as well as online video improve emotional response. Micro-interactions create more consumer engagement. These are only some of the interesting results of the Brand Dating Study on newsbrand advertising, conducted by IPSOS for Corelio. More than 400 on- and offline ads… Read more »

IAB Special Event

IAB Global Mobile Advertising Revenue Webinar

Time: 15:00 - 16:00  

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Join IAB Europe, IAB US and IHS Electronics and Media for a snapshot of worldwide mobile advertising revenue for 2012 and highlights of key trends in the global mobile advertising market. Registration now open You will learn about: Global mobile advertising trends during 2012 Mobile advertising growth in the following regions: Europe, North America, Latin… Read more »

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Customer Engagement in Omni-Channel Marketing – IAB US and Winterberry Group Whitepaper

|| by Patrick Marck

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The IAB US and Winterberry Group just released a first-of-its-kind report, surveying 120+ executives to examine customer engagement strategies in omnichannel marketing.The study found 91% are interested in cross-platform marketing and 82% plan on investing in such strategies soon. This whitepaper will explore the origins and likely evolution of omnichannel customer engagement strategies. Based on… Read more »

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Efficiency and Effectiveness in Digital Advertising – Boston Consulting Group/Google

|| by Patrick Marck

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Digital advertising delivers powerful results for advertisers – but running digital campaigns has become very complex. Google commissioned The Boston Consulting Group to better understand the potential to improve efficiency and create more value in digital campaigns. Using “lean” methodology to map the end-to-end process of 24 digital campaigns across 15 digital marketers in Europe,… Read more »

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E-mail Handbook: joining the digital dots (IAB UK)

|| by Patrick Marck

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Dear, This article you are looking for is only visible for IAB-Belgium members. Please log-in here to access this article as member of IAB-Belgium. If you would like to become a member of IAB-Belgium you can find more information here You can always contact us at info@iab-belgium.be Kind regards, The IAB Team