IAB Belgium Whitepaper on Programmatic Buying

YOU MAY HAVE HEARD ABOUT PROGRAMMATIC BUYING, THOSE COMPUTER-BASED APPLICATIONS THAT AUTOMATE THE BUYING AND SELLING OF ONLINE ADVERTISING, DELIVERING STRONGER BUSINESS PERFORMANCE FOR BRANDS, ACROSS THE WHOLE FUNNEL MARKETING SYSTEM, AND GIVING ADVERTISERS A MORE INTELLIGENT WAY TO CONNECT WITH CONSUMERS ON A ONE-TO-ONE BASIS. >>>Learn more about Programmatic Buying with the IAB Belgium Whitepaper.

IAB Atelier “E-Reputation”: How to ensure a good online reputation

Time: 12:30 - 18:00   Location: Kattebroek

A bad review from a customer? A critical voice on social media? A negative message in the Google search results? Nowadays, all it takes is a couple of mouse-clicks to topple your carefully constructed reputation. And the consequences can be simply dramatic. Keeping a close eye on your online reputation is central to your brand… Read more »

Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe survey shows

|| by Jeremy Muylaert

Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and away from the click, the first IAB Europe Attitudes to Digital Video Advertising survey reveals. Based on a survey of more than 650 advertisers, agencies and publishers from across 31 markets, the study provides clarity… Read more »

IAB AdOps Day – Special Programmatic All Media

Location: B19 Country Club

Registrations at the bottom of the page IAB AdOps Day - Special Programmatic All Media, November 16th (8.30 - 14.00) & 17th (12.30 - 17.30) 2016 In this constantly changing digital environment, ad operations professionals need to stay on top to keep facing the challenges of the cross-media ecosystem. On November 16th AM and 17th… Read more »

Digital attracts a third of advertising investments in Belgium

|| by Jeremy Muylaert

Matrix study: digital attracts a third of advertising investments in Belgium According to the 5th wave of the Matrix study carried out by the Interactive Advertising Bureau (IAB), advertisers dedicate, on average, 34.7% of their advertising budgets to digital media. A figure that’s been rising steadily since the first survey. The digital media landscape is… Read more »

IAB Breakfast – Special IAB Matrix study release

Time: 08:30 - 10:30   Location: Kattebroek

Registration at the bottom of the page IAB Belgium is organizing a breakfast session on 20 September at "Kattebroek" in Dilbeek. This IAB Breakfast will be a special edition where the results of the fifth wave of the IAB Matrix survey will be released. This presentation by Stéphanie Radochitzki (Digital Strategy Manager - Space) and… Read more »

THE RENTREE of marketing

Time: 12:30 - 23:30   Location: Dolce La Hulpe

More info, program and registrations on: http://therentree.be “The Rentree” is the first event of the season entirely devoted to digital and innovation! A unique program in Europe, offering discoveries, case studies and networking. In the course of an afternoon and an evening, you start the year "up to date" on both digital innovations and current… Read more »

Investments in digital advertising continue to increase in Europe – In Belgium, remarkable 14.5% growth in 2015

|| by Jeremy Muylaert

Investments in digital advertising continue to increase in Europe In Belgium, remarkable 14.5% growth in 2015 According to the AdEx Benchmark study carried out by the IAB Europe, last year budgets dedicated to digital advertising reached some 36 billion euros Europe-wide, that is a growth of 13.3% compared to 2014. The AdEx study incorporates the… Read more »