IAB Belgium, BDMA and STIMA have joined forces to become stronger than ever as BAM, the Belgian Association of Marketing. BAM unites all marketing minded professionals with a common mission: create added value and relationships with your customers in a sustainable way.

Release of the new IAB Standards & technical specifications

|| by Jeremy Muylaert

The IAB’s Formats Task Force has been working on updating IAB standards. The aim is to simplify and streamline banner production. IAB standards ensure that advertisers can reach as many websites as possible with the minimum amount of creative material. Here the IAB standards give recommendations for display, mobile, tablet and online video. IAB standards also offer technical… Read more »


Time: 12:00 - 23:30   Location: Waerboom

Plus d'info, programme et inschrijvingen op: HET IS TRES BELGE! Voila een goeie premiere. Après un bon départ, The Rentree revient avec un focus 100% belge. Belgische sprekers met Belgische problematieke en antwoorden. Geen Engels dus maar wel content voor iedereen in zijn eigen taal. Le marketing digital influence tous les métiers de la… Read more »

MIXX Awards 2017: deadline to drop your cases

Location: Waerboom

Submit your case now for the MIXX Awards 2017! The deadline is Tuesday September 24th. So you’re in the digital business? Then it’s time to take a short break, grab a coffee, think back to the past year and figure out what stuff you created really makes you proud. It can be an open, shout-it-from-the-rooftops… Read more »

MIXX Awards 2017

Time: 18:00 - 23:50   Location: Tour&Taxis

Join more than 500 Belgian digital media & advertising professionals at the MIXX Awards on Thursday 19th of October 2017 at Tour&Taxis after the Digital First Tradeshow. More info and registration on The « Marketing and Interactive Excellence Awards » rewards the best digital campaigns of the year. It rewards not only Belgian but… Read more »

Marketing Congress 2017

Location: Brussels Expo – Hall 10

Described by many as “The flagship Marketing Conference in Belgium”, The Marketing Congress is your annual meet-up with professionals passionate about marketing. More info on Read more »

La Belgian Association of Marketing sur les starting-blocks

|| by Jeremy Muylaert

Le ‘meaningful marketing’ au cœur de la nouvelle association professionnelle Le 14 septembre, la Belgian Assocation of Marketing, alias BAM, jaillira des starting-blocks. La nouvelle association marketing a pour objectif de tendre vers un ‘meaningful marketing’, un marketing empli de sens.  Le lancement de BAM aura lieu à l’occasion de la deuxième édition de l’événement… Read more »

Belgian Association of Marketing uit de startblokken

|| by Jeremy Muylaert

Meaningful marketing centraal bij nieuwe vakvereniging Op 14 september schiet de Belgian Assocation of Marketing, of kortweg BAM, uit de startblokken. De nieuwe marketingvereniging heeft als doelstelling om meaningful marketing na te streven.  De lancering van BAM vindt plaats tijdens de tweede editie van het event The Rentree of Marketing, waar het echte startschot ‘s… Read more »

IAB Europe AdEx Benchmark: European Online Advertising continues double-digit growth and surpasses €40bn mark

|| by Jeremy Muylaert

>>> Download here the full report <<< Amsterdam, 23rd May 2017 – At its annual Interact conference today, IAB Europe announced that online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The AdEx Benchmark study is the definitive guide to the state of the European online advertising market and… Read more »

IAB MATRIX STUDY #6: Digital advertising accounts for one third of media spending in Belgium

|| by Jeremy Muylaert

Digital advertising accounts for one third of media spending in Belgium Programmatic advertising share keeps growing According to the six-monthly IAB Matrix survey In 2016, Belgian advertisers have spent on average a third (34%) of their media budgets on digital touchpoints. The share of programmatic advertising keeps growing, but “advertisers tend to be more reserved… Read more »