SocialIAB-Belgium Whitepaper “Focus on Social” – March 2013
Download here the IAB Belgium Whitepaper Focus on Social – March 2013
Download here the IAB Belgium Whitepaper Focus on Social – March 2013
Download here the IAB Belgium Whitepaper Focus on Social – March 2013
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Future Media
Mobile
WebsiteIAB’s focus in 2013: what’s in it for you?
But what’s new is that we will focus on a specific theme each trimester. The IAB Board has defined 4 themes: social – web – future – mobile. The IAB team will work with its members to create trimester focused output: a dedicated whitepaper, a Think Event, Community Posts, special research, etc.
WebvertisingTurn unveils the most valuable digital audience
This Global Digital Audience Report highlights some insights we’ve gained from the most recent quarter, January to March 2013—insights that we believe are driving smarter marketing decisions for brands around the world. Our biggest discovery? We’re calling it the Digital Elite—the world’s most valuable audience—a population segment that today’s marketers seek for their online habits… Read more »
Future Trends: when mobile takes control – IAB UK whitepaper
IAB UK launched this whitepaper on future trends to emphasize the importance of the mobile evolution for our digital sector. These 5 points are addressed in this publication: What does a mobile world mean for advertisers? Tim Elkington, the IAB’s Director of Research & Strategy, argues that missing out on future sales and revenue is… Read more »
What is social video advertising? by Unruly
This whitepaper by Unruly Media discusses what social video advertising is and why brands should care. An increasing number of brands are investing in social video advertising, a format that actively engages audiences, starts genuine conversations and creates massive opportunities for earned media. With over 4 billion consumers connected to the internet globally, social video… Read more »
VOD and TV: Friends with Benefits (IAB UK)
Dear, This article you are looking for is only visible for IAB-Belgium members. Please log-in here to access this article as member of IAB-Belgium. If you would like to become a member of IAB-Belgium you can find more information here You can always contact us at info@iab-belgium.be Kind regards, The IAB Team
JEP reports on advertising complaints in 2012
The Belgian consumer complaint handling body for advertising (JEP) has published its annual report for 2012. Main conclusions of the activity of the JEP is that 1 in 5 cases concerns digital marketing & advertising. If we look at all the cases, misleading advertising and concerns about social responsability (especially discrimination and towards children) are… Read more »
Mobile banking apps will be used by over one billion people by 2017
A lot of us are already using online banking but there’s a natural next step and that is mobile banking. A recent report from Juniper estimates that mobile banking users will exceed one billion in 2017 (about 15 percent of all mobile users), almost 19% of mobile banking customers will be using tablets when making… Read more »
Mobile Convention Amsterdam 2013
Location: Beurs van Berlage
Mobile Commerce – the rise of context and personalization What are the most promising areas where smartphones can reshape the purchase of physical goods? Is ‘show-rooming’ a real trend? What are retailers doing to harness this? Can they turn it to their advantage? What tools are developers and brands using to harness mobile for commerce?… Read more »
Five Belgian nominees for IAB Europe Mixx Awards 2013
IAB Europe is delighted to announce this year’s shortlist for the MIXX Awards Europe 2013. The Awards received a record number of entries with a total of 234 cases and the jury nominated 3 cases per category. The winners of each category will be announced during the Awards Ceremony on the evening of the first… Read more »
Mobile Convention Amsterdam
Mobile Convention Amsterdam (MCA) is the platform for mobile marketing, services and m-Commerce in Northern Europe. The third edition in 2012 was an outstanding success with 800+ visiting professionals who shared their vision about mobile. In 2013 marketing, banking and ICT & Telecom professionals will share their knowledge of mobile marketing & communications, social media,… Read more »
Moving More Mobile
There has been a large amount of empirical evidence that consumers are moving in a mobile direction. Sales of laptops and desktops are declining while tablet and smart phone adoption continues to rise. WAP traffic is quickly catching up to standard online traffic. Cloud based programs such as Google Docs and Open Office advancing on… Read more »
IAB Think Digital
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