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IAB ThinkDigital 2013: The Presentations

Consumer engagement, online branding, big data & privacy, multi-screens: these were the focus points of the annual IAB ThinkDigital congress organised by IAB Belgium on 28 May 2013. Some 300 media and marketing professionals enjoyed the inspiring speakers, the interesting debates and off course the networking.

For those who have missed it or want to revive it, you can download the presentations here
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IAB-Belgium Whitepaper “Focus on Social” – March 2013

IAB-Belgium decided to focus on one topic per quarter in 2013. This first quarter is dedicated to Social. Based on a Focus Survey, we monitor which consumer trends and business challenges the Belgian market puts forward. And than, we deliver. We deliver insights, opinions, cases,… through the IAB-Community, focused research, seminars, debates and so on. With the support of our members and gatekeepers. And with your input and feedback. This is what you said on social: focus on social on mobile, interactivity with brands, social strategy and social ROI. Along with the input of social media experts, member of IAB-Belgium, we are pleased to inspire you with this Whitepaper on Social.

Download here the IAB Belgium Whitepaper Focus on Social – March 2013
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IAB’s focus in 2013: what’s in it for you?

In 2013, IAB-Belgium will continue to deliver high quality content via the IAB-Community, dedicated whitepapers, events, research, etc. To improve the transparancy of digital and to inspire the market.

But what’s new is that we will focus on a specific theme each trimester. The IAB Board has defined 4 themes: social – web – future – mobile. The IAB team will work with its members to create trimester focused output: a dedicated whitepaper, a Think Event, Community Posts, special research, etc.
IAB Special Event

IAB MIXX Awards

Time: 18:30 - 23:30   Location: Tour&Taxis

Get ready for a new MIXX... more to come soon! Read more »

IAB Special Event

IAB Global Mobile Advertising Revenue Webinar

Time: 15:00 - 16:00   Location: Tour&Taxis

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Join IAB Europe, IAB US and IHS Electronics and Media for a snapshot of worldwide mobile advertising revenue for 2012 and highlights of key trends in the global mobile advertising market. Registration now open You will learn about: Global mobile advertising trends during 2012 Mobile advertising growth in the following regions: Europe, North America, Latin… Read more »

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Customer Engagement in Omni-Channel Marketing – IAB US and Winterberry Group Whitepaper

|| by Patrick Marck

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The IAB US and Winterberry Group just released a first-of-its-kind report, surveying 120+ executives to examine customer engagement strategies in omnichannel marketing.The study found 91% are interested in cross-platform marketing and 82% plan on investing in such strategies soon. This whitepaper will explore the origins and likely evolution of omnichannel customer engagement strategies. Based on… Read more »

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Efficiency and Effectiveness in Digital Advertising – Boston Consulting Group/Google

|| by Patrick Marck

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Digital advertising delivers powerful results for advertisers – but running digital campaigns has become very complex. Google commissioned The Boston Consulting Group to better understand the potential to improve efficiency and create more value in digital campaigns. Using “lean” methodology to map the end-to-end process of 24 digital campaigns across 15 digital marketers in Europe,… Read more »

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E-mail Handbook: joining the digital dots (IAB UK)

|| by Patrick Marck

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Dear, This article you are looking for is only visible for IAB-Belgium members. Please log-in here to access this article as member of IAB-Belgium. If you would like to become a member of IAB-Belgium you can find more information here You can always contact us at info@iab-belgium.be Kind regards, The IAB Team

Social Media Day Antwerp 2013: #SocialBusiness becomes #SocialBitchness

Time: 14:00 - 02:00   Location: Stuurboord, Hangar 26

That is the tagline of the upcoming and fourth edition of the yearly Social Media Day Antwerp. After having experts like Richard Bordes, Olivier Blanchard for the previous editions and even the famous author Brian Solis last year, this time only women will be presenting on June 27th in Antwerp. As a member of IAB,… Read more »