IAB Belgium Whitepaper on Programmatic Buying

YOU MAY HAVE HEARD ABOUT PROGRAMMATIC BUYING, THOSE COMPUTER-BASED APPLICATIONS THAT AUTOMATE THE BUYING AND SELLING OF ONLINE ADVERTISING, DELIVERING STRONGER BUSINESS PERFORMANCE FOR BRANDS, ACROSS THE WHOLE FUNNEL MARKETING SYSTEM, AND GIVING ADVERTISERS A MORE INTELLIGENT WAY TO CONNECT WITH CONSUMERS ON A ONE-TO-ONE BASIS. >>>Learn more about Programmatic Buying with the IAB Belgium Whitepaper.

Digital attracts a third of advertising investments in Belgium

|| by Jeremy Muylaert

Matrix study: digital attracts a third of advertising investments in Belgium According to the 5th wave of the Matrix study carried out by the Interactive Advertising Bureau (IAB), advertisers dedicate, on average, 34.7% of their advertising budgets to digital media. A figure that’s been rising steadily since the first survey. The digital media landscape is… Read more »

IAB Breakfast – Special IAB Matrix study release

Time: 08:30 - 10:30   Location: Kattebroek

Registration at the bottom of the page IAB Belgium is organizing a breakfast session on 20 September at "Kattebroek" in Dilbeek. This IAB Breakfast will be a special edition where the results of the fifth wave of the IAB Matrix survey will be released. This presentation by Stéphanie Radochitzki (Digital Strategy Manager - Space) and… Read more »

THE RENTREE of marketing

Time: 12:30 - 23:30   Location: Dolce La Hulpe

More info, program and registrations on: http://therentree.be “The Rentree” is the first event of the season entirely devoted to digital and innovation! A unique program in Europe, offering discoveries, case studies and networking. In the course of an afternoon and an evening, you start the year "up to date" on both digital innovations and current… Read more »

Investments in digital advertising continue to increase in Europe – In Belgium, remarkable 14.5% growth in 2015

|| by Jeremy Muylaert

Investments in digital advertising continue to increase in Europe In Belgium, remarkable 14.5% growth in 2015 According to the AdEx Benchmark study carried out by the IAB Europe, last year budgets dedicated to digital advertising reached some 36 billion euros Europe-wide, that is a growth of 13.3% compared to 2014. The AdEx study incorporates the… Read more »

IAB Europe Ad Blocking Detection Guidance

|| by Jeremy Muylaert

IAB Europe Ad Blocking Detection Guidance The document shows how publishers can err on the side of caution given the legal uncertainty surrounding this topic by requesting and obtaining the consent of users for the use of ad blocker detection relying on existing compliance mechanisms for cookies. Executive summary Ad blocker detection is not illegal,… Read more »

IAB Atelier

IAB Special Atelier: Think Programmatic All Media

Time: 12:00 - 17:30   Location: Maison de l'Automobile / Huis van de Automobiel

On June 2nd 2016 the IAB Belgium will organize the first atelier on Programmatic All Media. Programmatic buying and selling have drastically changed the face of online advertising over the last years. Today, we see the first beginnings of the development of programmatic in traditional media. How are media such as Television, Out-Of-Home and Printed… Read more »

Fourth wave of Matrix study shows how significant digital is in advertising investments in Belgium

|| by Jeremy Muylaert

According to the 4th Matrix study carried out by the Interactive Advertising Bureau, Belgian advertisers allocate nearly a third of their advertising budgets to digital communication channels. What’s more, 41% are active on digital media on a continuous basis. The digital media landscape is in a perpetual state of flux. Every day brings a new… Read more »