IAB ThinkDigital 2013: The Presentations
For those who have missed it or want to revive it, you can download the presentations here
Time: 18:30 - 23:30 Location: Tour&Taxis
Get ready for a new MIXX... more to come soon! Read more »
Time: 15:00 - 16:00 Location: Tour&Taxis
Join IAB Europe, IAB US and IHS Electronics and Media for a snapshot of worldwide mobile advertising revenue for 2012 and highlights of key trends in the global mobile advertising market. Registration now open You will learn about: Global mobile advertising trends during 2012 Mobile advertising growth in the following regions: Europe, North America, Latin… Read more »
The IAB US and Winterberry Group just released a first-of-its-kind report, surveying 120+ executives to examine customer engagement strategies in omnichannel marketing.The study found 91% are interested in cross-platform marketing and 82% plan on investing in such strategies soon. This whitepaper will explore the origins and likely evolution of omnichannel customer engagement strategies. Based on… Read more »
Its that monster year not just in mobile and tech, but in human history. We will experience the Mobile Moment this year, 2013. The moment in time when human evolution reaches the point, where a single consumer gadget exceeds the total human population by users. So we are now counting down to yes, the moment… Read more »
Digital advertising delivers powerful results for advertisers – but running digital campaigns has become very complex. Google commissioned The Boston Consulting Group to better understand the potential to improve efficiency and create more value in digital campaigns. Using “lean” methodology to map the end-to-end process of 24 digital campaigns across 15 digital marketers in Europe,… Read more »
Dear, This article you are looking for is only visible for IAB-Belgium members. Please log-in here to access this article as member of IAB-Belgium. If you would like to become a member of IAB-Belgium you can find more information here You can always contact us at info@iab-belgium.be Kind regards, The IAB Team
Dear, This article you are looking for is only visible for IAB-Belgium members. Please log-in here to access this article as member of IAB-Belgium. If you would like to become a member of IAB-Belgium you can find more information here You can always contact us at info@iab-belgium.be Kind regards, The IAB Team
Time: 14:00 - 02:00 Location: Stuurboord, Hangar 26
That is the tagline of the upcoming and fourth edition of the yearly Social Media Day Antwerp. After having experts like Richard Bordes, Olivier Blanchard for the previous editions and even the famous author Brian Solis last year, this time only women will be presenting on June 27th in Antwerp. As a member of IAB,… Read more »
Smartphones accounted for the 49% of total mobile phone sales in the first quarter of 2013, coming tantalizingly close to overtaking feature phone sales for the first time ever, according to Gartner. That share is up from 44% a quarter prior and 34% the same quarter a year ago. It is almost certain that smartphone… Read more »
Don’t get lost in the multitude of screen sizes of smartphones, tablets and monitors with this handy tool. screensiz.es helps you quickly find the screen specifications of the most popular devices and monitors currently on the market. Of course, every country has its own list of most popular devices and screens (check out the IAB-Dashboards… Read more »
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