IAB Belgium Whitepaper on Programmatic Buying

YOU MAY HAVE HEARD ABOUT PROGRAMMATIC BUYING, THOSE COMPUTER-BASED APPLICATIONS THAT AUTOMATE THE BUYING AND SELLING OF ONLINE ADVERTISING, DELIVERING STRONGER BUSINESS PERFORMANCE FOR BRANDS, ACROSS THE WHOLE FUNNEL MARKETING SYSTEM, AND GIVING ADVERTISERS A MORE INTELLIGENT WAY TO CONNECT WITH CONSUMERS ON A ONE-TO-ONE BASIS. >>>Learn more about Programmatic Buying with the IAB Belgium Whitepaper.

THE RENTREE of marketing

Time: 12:30 - 23:30   Location: Dolce La Hulpe

More info, program and registrations on: http://therentree.be “The Rentree” is the first event of the season entirely devoted to digital and innovation! A unique program in Europe, offering discoveries, case studies and networking. In the course of an afternoon and an evening, you start the year "up to date" on both digital innovations and current… Read more »

Investments in digital advertising continue to increase in Europe – In Belgium, remarkable 14.5% growth in 2015

|| by Jeremy Muylaert

Investments in digital advertising continue to increase in Europe In Belgium, remarkable 14.5% growth in 2015 According to the AdEx Benchmark study carried out by the IAB Europe, last year budgets dedicated to digital advertising reached some 36 billion euros Europe-wide, that is a growth of 13.3% compared to 2014. The AdEx study incorporates the… Read more »

IAB Europe Ad Blocking Detection Guidance

|| by Jeremy Muylaert

IAB Europe Ad Blocking Detection Guidance The document shows how publishers can err on the side of caution given the legal uncertainty surrounding this topic by requesting and obtaining the consent of users for the use of ad blocker detection relying on existing compliance mechanisms for cookies. Executive summary Ad blocker detection is not illegal,… Read more »

IAB Atelier

IAB Special Atelier: Think Programmatic All Media

Time: 12:00 - 17:30   Location: Maison de l'Automobile / Huis van de Automobiel

On June 2nd 2016 the IAB Belgium will organize the first atelier on Programmatic All Media. Programmatic buying and selling have drastically changed the face of online advertising over the last years. Today, we see the first beginnings of the development of programmatic in traditional media. How are media such as Television, Out-Of-Home and Printed… Read more »

Fourth wave of Matrix study shows how significant digital is in advertising investments in Belgium

|| by Jeremy Muylaert

According to the 4th Matrix study carried out by the Interactive Advertising Bureau, Belgian advertisers allocate nearly a third of their advertising budgets to digital communication channels. What’s more, 41% are active on digital media on a continuous basis. The digital media landscape is in a perpetual state of flux. Every day brings a new… Read more »

IAB Academy

IAB Academy: the Digital Starters Kit

Time: 12:00 - 18:00   Location: The Egg

Registrations at the bottom of the page IAB Academy: the Digital Starters Kit. 15 - 22 - 29 November 2016 Do you want to put your digital basics right? Do you want your (new) colleagues to start their new challenges with good digital basics? The program covers the basic knowledge that is expected today of… Read more »

Adoption of the General Data Protection Regulation

|| by Jeremy Muylaert

Brussels, 14 April 2016 – IAB Europe takes note of the European Parliament’s vote adopting comprehensive new rules for the protection of personal data. The European Parliament today voted in favor of new comprehensive rules on the protection of personal data and privacy to take effect in 2018. The Council of the EU already endorsed… Read more »

The Digital Banquet 2016

Time: 12:00 - 16:30   Location: Cercle Royal Gaulois Artistique & Littéraire

The Digital Managers Club (DMC) and IAB Belgium join forces to organise The Digital Banquet. The largest networking event for professionals in the Digital Marketing industry. Why attend the Digital Banquet ? Meet 20+ well-known special guests who already confirmed their participation. Interact with 250 professionals from all areas in the digital marketing industry (advertisers,… Read more »