IAB-Belgium Whitepaper “Focus on Social” – March 2013

IAB-Belgium decided to focus on one topic per quarter in 2013. This first quarter is dedicated to Social. Based on a Focus Survey, we monitor which consumer trends and business challenges the Belgian market puts forward. And than, we deliver. We deliver insights, opinions, cases,… through the IAB-Community, focused research, seminars, debates and so on. With the support of our members and gatekeepers. And with your input and feedback. This is what you said on social: focus on social on mobile, interactivity with brands, social strategy and social ROI. Along with the input of social media experts, member of IAB-Belgium, we are pleased to inspire you with this Whitepaper on Social.

Download here the IAB Belgium Whitepaper Focus on Social – March 2013

Join us at Interact Barcelona for only 900€

Join us for two days in Barcelona for the essential meeting-place with exciting speakers such as Geoff Seeley (Unilever), Patrick Hofstetter (Renault), Georges-Edouard Dias (L’Oréal), Pete Blackshaw (Nestlé), Jef Vandercruys (AB Inbev) and many others! Interact 2013 will bring together leading European advertisers, agencies and media owners, regulators and policy makers for a two-day debate in Barcelona, on 23 and 24 May.

Discover the two IAB Belgium packages to join Interact Barcelona with extra discounts!

IAB’s focus in 2013: what’s in it for you?

In 2013, IAB-Belgium will continue to deliver high quality content via the IAB-Community, dedicated whitepapers, events, research, etc. To improve the transparancy of digital and to inspire the market.

But what’s new is that we will focus on a specific theme each trimester. The IAB Board has defined 4 themes: social – web – future – mobile. The IAB team will work with its members to create trimester focused output: a dedicated whitepaper, a Think Event, Community Posts, special research, etc.

Turn unveils the most valuable digital audience

|| by Patrick Marck

This Global Digital Audience Report highlights some insights we’ve gained from the most recent quarter, January to March 2013—insights that we believe are driving smarter marketing decisions for brands around the world. Our biggest discovery? We’re calling it the Digital Elite—the world’s most valuable audience—a population segment that today’s marketers seek for their online habits… Read more »

What is social video advertising? by Unruly

|| by Patrick Marck

This whitepaper by Unruly Media discusses what social video advertising is and why brands should care. An increasing number of brands are investing in social video advertising, a format that actively engages audiences, starts genuine conversations and creates massive opportunities for earned media. With over 4 billion consumers connected to the internet globally, social video… Read more »

VOD and TV: Friends with Benefits (IAB UK)

|| by Patrick Marck

Dear, This article you are looking for is only visible for IAB-Belgium members. Please log-in here to access this article as member of IAB-Belgium. If you would like to become a member of IAB-Belgium you can find more information here You can always contact us at info@iab-belgium.be Kind regards, The IAB Team

JEP reports on advertising complaints in 2012

|| by Patrick Marck

The Belgian consumer complaint handling body for advertising (JEP) has published its annual report for 2012. Main conclusions of the activity of the JEP is that 1 in 5 cases concerns digital marketing & advertising. If we look at all the cases, misleading advertising and concerns about social responsability (especially discrimination and towards children) are… Read more »

Mobile Convention Amsterdam 2013

Location: Beurs van Berlage

Mobile Commerce – the rise of context and personalization What are the most promising areas where smartphones can reshape the purchase of physical goods? Is ‘show-rooming’ a real trend? What are retailers doing to harness this? Can they turn it to their advantage? What tools are developers and brands using to harness mobile for commerce?… Read more »

Mobile Convention Amsterdam

|| by Yves Kallaert

Mobile Convention Amsterdam (MCA) is the platform for mobile marketing, services and m-Commerce in Northern Europe. The third edition in 2012 was an outstanding success with 800+ visiting professionals who shared their vision about mobile. In 2013 marketing, banking and ICT & Telecom professionals will share their knowledge of mobile marketing & communications, social media,… Read more »

Moving More Mobile

|| by Yves Kallaert

There has been a large amount of empirical evidence that consumers are moving in a mobile direction.  Sales of laptops and desktops are declining while tablet and smart phone adoption continues to rise.  WAP traffic is quickly catching up to standard online traffic.  Cloud based programs such as Google Docs and Open Office advancing on… Read more »