About IAB

IAB-Belgium is the Belgian association for digital and interactive advertising. We represent the interests of over 200 advertisers, publishers, sales houses, media agencies, advertising agencies and all other companies who deliver digital services. IAB-Belgium regulates the market, inspires with research and trains marketers into digital experts.

On the national level, IAB-Belgium is member of the Raad voor de Reclame/Conseil de la Publicité and respects the decisions by the self-regulation organisation JEP (Jury voor Ethische Praktijken inzake reclame/Jury Ethique Publicitaire). On the European level, IAB-Belgium is member of IAB-Europe and participates in the OBA Framework (Code of Conduct for Online Behavioural Advertising).


Be(come) the reference for qualitative, innovative and unique information & trends, expert opinions and relevant activities (training, seminars, networking) in the Digital world. All this to reach our main goal, growing the digital market.

Board & Project Groups

The IAB Belgium Board defines the strategy and the projects of the association. The Board consists of 12 members (2 advertisers, 2 media agencies, 2 advertising agencies, 2 sales houses, 2 publishers and 2 digital service providers) and is led by a president, two vice-presidents and a treasurer. Every two years, the members vote for a new Board during the General Assembly. The next elections will be held in the first quarter of 2015.

To deliver the projects, IAB Belgium set up different project groups within 3 focus points: Regulate, Inspire and Educate. By limiting the number of projects, the IAB Board wants to keep the focus on the priorities. Every project group is coordinated by an IAB Belgium Team member.

Download here the latest version of the bylaws in Dutch or French.

Become a member

Participate in growing your market and enjoy the IAB-Belgium member benefits. Choose between these three membership fees:

  • Start-up Membership at €1.250
    IAB supports the digital innovation. With this special membership fee for starting companies and one person companies, IAB want to give these companies the opportunity to participate actively. They benefit from the same advantages as the Standard Membership.
  • Standard Membership at €2.500
    Every employee of the member company can benefit from these advantages.

The IAB-Belgium membership is a company membership, this means that all employees of your company enjoy all the advantages.

to become member of IAB-Belgium, send your request to gerda@iab-belgium.be