A Marketer’s Guide to Understanding the Economics of Digital Compared to Traditional Advertising and Media Services

|| by Benoit Lips

The high-volume, low-dollar, high-complexity nature of Digital programs makes it the most labor-intensive medium in the advertising industry. I’ve been waiting for this report for long time… Over the last 10 years, I have been questionned by advertisers and media buyers about the costs of digital advertising versus traditional. And more specifically about production costs,… Read more »