IAB MATRIX STUDY #6: Digital advertising accounts for one third of media spending in Belgium

|| by Jeremy Muylaert

Digital advertising accounts for one third of media spending in Belgium Programmatic advertising share keeps growing According to the six-monthly IAB Matrix survey In 2016, Belgian advertisers have spent on average a third (34%) of their media budgets on digital touchpoints. The share of programmatic advertising keeps growing, but “advertisers tend to be more reserved… Read more »

Digital and professionalism. Update on the ongoing IAB projects on Viewability and Ad Fraud

|| by Jeremy Muylaert

Version française ci-dessous Digital en professionaliteit: Situatie van de lopende IAB-werkzaamheden rond Viewability en Ad fraud. Het IAB België heeft zich steeds tot taak gesteld om de spelers op de digitale markt te begeleiden en zo de sector te professionaliseren. Het IAB neemt sinds meerdere maanden de problematiek rond viewability, ad fraud, ad blockers, enzovoort… Read more »

IAB Europe White Paper: Native Advertising and Content Marketing

|| by Jeremy Muylaert

Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with the increasing use of ad blocking tools and the challenge becomes even more real and indeed some audiences have become unreachable via advertising. These contemporary challenges have meant that engaging formats and creativity have become… Read more »

What is the International IAB/ABC Spiders and Bots list?

|| by Jeremy Muylaert

What is the International IAB/ABC Spiders and Robots list? The International IAB US/ABC UK Spiders & Robots List is a key resource for digital media owners to minimise non-human traffic being counted in their web analytics. Established and launched in 2006 by ABC and the IAB US, it is a list of known robotic user agents that is updated… Read more »

Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe survey shows

|| by Jeremy Muylaert

Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and away from the click, the first IAB Europe Attitudes to Digital Video Advertising survey reveals. Based on a survey of more than 650 advertisers, agencies and publishers from across 31 markets, the study provides clarity… Read more »

Digital attracts a third of advertising investments in Belgium

|| by Jeremy Muylaert

Matrix study: digital attracts a third of advertising investments in Belgium According to the 5th wave of the Matrix study carried out by the Interactive Advertising Bureau (IAB), advertisers dedicate, on average, 34.7% of their advertising budgets to digital media. A figure that’s been rising steadily since the first survey. The digital media landscape is… Read more »