Release of the new IAB Standards & technical specifications

|| by Jeremy Muylaert

The IAB’s Formats Task Force has been working on updating IAB standards. The aim is to simplify and streamline banner production. IAB standards ensure that advertisers can reach as many websites as possible with the minimum amount of creative material. Here the IAB standards give recommendations for display, mobile, tablet and online video. IAB standards also offer technical… Read more »

La Belgian Association of Marketing sur les starting-blocks

|| by Jeremy Muylaert

Le ‘meaningful marketing’ au cœur de la nouvelle association professionnelle Le 14 septembre, la Belgian Assocation of Marketing, alias BAM, jaillira des starting-blocks. La nouvelle association marketing a pour objectif de tendre vers un ‘meaningful marketing’, un marketing empli de sens.  Le lancement de BAM aura lieu à l’occasion de la deuxième édition de l’événement… Read more »

Belgian Association of Marketing uit de startblokken

|| by Jeremy Muylaert

Meaningful marketing centraal bij nieuwe vakvereniging Op 14 september schiet de Belgian Assocation of Marketing, of kortweg BAM, uit de startblokken. De nieuwe marketingvereniging heeft als doelstelling om meaningful marketing na te streven.  De lancering van BAM vindt plaats tijdens de tweede editie van het event The Rentree of Marketing, waar het echte startschot ‘s… Read more »

IAB Europe AdEx Benchmark: European Online Advertising continues double-digit growth and surpasses €40bn mark

|| by Jeremy Muylaert

>>> Download here the full report <<< Amsterdam, 23rd May 2017 – At its annual Interact conference today, IAB Europe announced that online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The AdEx Benchmark study is the definitive guide to the state of the European online advertising market and… Read more »

IAB MATRIX STUDY #6: Digital advertising accounts for one third of media spending in Belgium

|| by Jeremy Muylaert

Digital advertising accounts for one third of media spending in Belgium Programmatic advertising share keeps growing According to the six-monthly IAB Matrix survey In 2016, Belgian advertisers have spent on average a third (34%) of their media budgets on digital touchpoints. The share of programmatic advertising keeps growing, but “advertisers tend to be more reserved… Read more »

Digital and professionalism. Update on the ongoing IAB projects on Viewability and Ad Fraud

|| by Jeremy Muylaert

Version française ci-dessous Digital en professionaliteit: Situatie van de lopende IAB-werkzaamheden rond Viewability en Ad fraud. Het IAB België heeft zich steeds tot taak gesteld om de spelers op de digitale markt te begeleiden en zo de sector te professionaliseren. Het IAB neemt sinds meerdere maanden de problematiek rond viewability, ad fraud, ad blockers, enzovoort… Read more »

IAB Europe White Paper: Native Advertising and Content Marketing

|| by Jeremy Muylaert

Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with the increasing use of ad blocking tools and the challenge becomes even more real and indeed some audiences have become unreachable via advertising. These contemporary challenges have meant that engaging formats and creativity have become… Read more »

What is the International IAB/ABC Spiders and Bots list?

|| by Jeremy Muylaert

What is the International IAB/ABC Spiders and Robots list? The International IAB US/ABC UK Spiders & Robots List is a key resource for digital media owners to minimise non-human traffic being counted in their web analytics. Established and launched in 2006 by ABC and the IAB US, it is a list of known robotic user agents that is updated… Read more »