Social Network Usage & Activities Belgium 2012

|| by Laurent Bousis

Below is an interesting graph from the Online Search Behaviour Study we conducted on a panel of 988 online Belgians. We asked which of the following social networks were known / used and what the main activities were on these social networks. The survey was taken between 14 and 22 march.

Ecommerce & Search

|| by Laurent Bousis

Below is an interesting graph from the Online Search Behaviour Study we conducted on a panel of 988 online Belgians. We asked which of the following products or services were searched for and/or bought online over the last three months. The survey was taken between 14 and 22 march.  

Online Search Behaviour Study Belgium 2012

|| by Laurent Bousis

Les moteurs de recherche occupent une place incontournable dans la communication d’aujourd’hui. Comment les consommateurs belges les utilisent-ils? Quelles sont leurs attentes? Sont-ils satisfaits des réponses? iProspect Belgium a mené en partenariat avec Ant Research une étude sur le comportement des internautes belges par rapport aux moteurs de recherche. L’étude a été réalisée auprès d’un échantillon… Read more »

The “Go ooh” research study

|| by Laurent Bousis

The  “Go ooh” research study was conducted jointly by Posterscope Belgium and iProspect Belgium and was geared toward promoting the Out-of-Home capacity to generate online traffic. It also sought to demonstrate that a well-executed search strategy permits the highly precise direction of this traffic by using Google Analytics to provide accurate usage statistics. The fact that consumers are using online… Read more »