Privacy and Tracking in a Post-Cookie World – an IAB US Whitepaper

|| by Patrick Marck

Privacy and Tracking in a Post-Cookie World is an IAB US Whitepaper addressing the limitations of the traditional cookie for providing  persistent user privacy choices and tracking in our evolving multi-device, multi-environment digital landscape. This whitepaper defines guiding principles for stakeholders, evaluates five alternative state management solution classes against these principles, and educates readers on the current… Read more »

Smartphones in the mobile world of content publishers – OPPAb whitepaper

|| by Patrick Marck

Mobile devices created new opportunities and new media behavior. Publishers invent and reinvent their mobile content strategies to connect with the new digital behavior of consumers’ daily life. For brands the tipping point has arrived to develop a mobile marketing strategy. Belgian professional publishers analysed in depth the mobile landscape and collected the most important… Read more »

IAB US releases Native Advertising Playbook

|| by Patrick Marck

Native has become a hot topic in the advertising marketplace, but for the practice to flourish further, it needs consensus on definitions and structure. In response, the Interactive Advertising Bureau (IAB US) and its Native Advertising Task Force has released the “IAB Native Advertising Playbook” to serve as a consistent framework for the discussion surrounding… Read more »

Key developments in location based and contextual messaging – an IAB UK whitepaper

|| by Patrick Marck

This new whitepaper from the IAB UK’s Future Trends Working Group examines key developments in location based services and contextual messaging. Experts from Isobar, CEG Europe, Carat Global, TMW and the IAB UK consider where next for location based services and contextual messaging, and explore the opportunities that these practises open up for consumers willing to… Read more »

IAB Belgium Whitepaper on Automated Trading – November 2013

|| by Patrick Marck

The evolution of the display advertising market over the past few years has been phenomenal. Among other technology advancements, the emergence of cloud computing and affordable automated technologies which allow efficient data management have created new possibilities to serve both advertisers and publishers needs. Automated trading and programmatic buying enables marketers to consolidate customer interactions… Read more »

Discover the winning campaigns of the IAB MIXX Awards 2013

|| by Patrick Marck

More than 450 media and marketing professionals witnessed on the 17th of October the 7th edition of the IAB MIXX Awards at Tour&Taxis. With 10 Awards and the Agency of the Year Award, TBWA was definitely the winner. KBC won 4 awards and the Advertiser of the Year Award. InThePocket received the Most Promising Agency… Read more »