OPPA Brand Buzz Survey: the relation between content sites and online conversations

|| by Siska Truyman

The OPPA Brand Buzz Survey investigates the relationship between brand conversations and content/information sites (TV, newspaper, magazine). Do content sites generate conversations, and which factors drive the conversation ? The answer on this question is that the Belgian content sites encourage on- and offline conversations about brands, often influenced by advertising and content. Conversation is not… Read more »

The Economics of Online Advertising

|| by Siska Truyman

The Economics of Online Advertising _August 2012 Advertisers are searching for how to best allocate 100% of their media investments. Even if we all have the feeling that  digital is an important part of the mix, we also understand that measuring its effectiveness is not a piece of cake, especially when talking about brand awareness…. Read more »

Building brands online, size matters

|| by Siska Truyman

IAB/Millward Brown published an interesting survey, showing that larger formats score better for key brand metrics at the beginning of the purchase funnel. The analysis is based on :  3 new display formats (billboard, wallpaper and half page) 3 established online display formats (MPU, Leaderboard and skyscraper) 910 762 respondents in 15 countries, 940 measured… Read more »

What’s trending in display for publishers ?

|| by Siska Truyman

A comprehensive report published by Google about worldwide display trends that publishers and digital planners may find useful in planning digital strategies. The metrics are derived from Google publisher products—DoubleClick for Publishers (DFP), the DoubleClick Ad Exchange, and Google AdSense network—and provide commentary on various display patterns. Inisghts : -how can publishers balance direct sales… Read more »

Mobile and tablet downloads Belgian news sites

|| by Siska Truyman

In the changing media world we live in, online publishers have decided to gather in order to develop and share knowledge about digital evolutions of their qualitative content websites.  The mission of the Online Professional Publishers’ Association is to communicate benchmarks, exclusive & useful studies to the media sector : publishers, advertisers, agencies, public authorities…… Read more »

Accenture’s view of technology in 2012

|| by Siska Truyman

If we like it or not, technology and data are now a part of a digital planner’s job. On the following link you’ll find Accenture’s view of technology in 2012, the most important elements of business success : context based services; converging data architects; industrialized services; social-driven IT; PaaS-enabled agility; orchestrated analytical security. http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Technology-Vision-2012.pdf#zoom=50