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Privacy and Tracking in a Post-Cookie World – an IAB US Whitepaper

|| by Patrick Marck

Privacy and Tracking in a Post-Cookie World is an IAB US Whitepaper addressing the limitations of the traditional cookie for providing  persistent user privacy choices and tracking in our evolving multi-device, multi-environment digital landscape. This whitepaper defines guiding principles for stakeholders, evaluates five alternative state management solution classes against these principles, and educates readers on the current… Read more »

European consumers want choices and convenience when shopping online – by Comscore

|| by Patrick Marck

Social and Mobile Integration, Shipping Options and Flexible Returns Drive Brand Loyalty comScore and UPS released the UPS Pulse of the Online Shopper™ Europe Study, a report analyzing what online shoppers are looking for in the customer experience – from pre-purchase to purchase to delivery and returns. The study touches on mobile trends, social media… Read more »

Mobile Commerce in Retail – a GSMA Whitepaper

|| by Patrick Marck

This paper provides a vision as to how mobile operators can deliver value added services, content and resources to support retailers and town centres. It outlines how mobile operators, retailers and the related ecosystems can put all the necessary components in place to realise the full potential of mobile Near Field Communication (NFC) and related… Read more »