The Integrated Marketing Playbook: How to Create Simplicity from Complexity – by IgnitionOne

|| by Patrick Marck

Digital marketing has the potential to achieve the dreams marketers have held for generations: the ability to directly reach potential customers at the right time, with the right message, every time. This dream consists of the extraordinary ability to track marketing efforts and consumer behaviour in order to optimise budget and understand the audience and… Read more »

MEMBER RESEARCH: The Belgian e-CRM landscape by The Reference

|| by Patrick Marck

IAB Belgium member The Reference has conducted in October-November a research on the Belgian e-CRM landscape. These are the main conclusions: Both awareness about and adoption of e-CRM are emergent. Few Belgian companies already reached the stage of maturity. Implementation strategies and intentions reflect a sound understanding of the added value of e-CRM. First usage… Read more »