Interview with IAB ThinkNative speaker Danny Devriendt

|| by Rien van den Bosch

Next week Danny Devriendt is one of the speakers at the IAB ThinkNative conference on native advertising, one of the topics in content marketing and in advertising as well. Just look at how online video advertising has been growing according the the AdEx Benchmark. And advertisers everywhere around the world are embracing content marketing (IAB… Read more »

IAB Mediascope Report 6: Silver Surfers Closing the Digital Divide

|| by Jeremy Muylaert

This is the sixth in the series of Mediascope Monthly Bulletins, in-depth Mediascope findings on a particular topic accompanied by complementary material (campaign examples, case studies or complementary research data), creating insights for marketers seeking to learn more about marketing in a specific area. This sixth Mediascope Monthly Bulletin brings you an analysis of adults… Read more »