Mobile Convention Amsterdam 2014

|| by Yves Kallaert

For the fifth time, CM telecom is hosting the biggest event on Mobile in Northern Europe: Mobile Convention Amsterdam (MCA) on the 22nd of May. Do you know what your employees are doing with the mobile devices they bring to work? Does your mobile business model consider future smartphone growth being driven by low-end devices?… Read more »

Privacy and Tracking in a Post-Cookie World – an IAB US Whitepaper

|| by Patrick Marck

Privacy and Tracking in a Post-Cookie World is an IAB US Whitepaper addressing the limitations of the traditional cookie for providing  persistent user privacy choices and tracking in our evolving multi-device, multi-environment digital landscape. This whitepaper defines guiding principles for stakeholders, evaluates five alternative state management solution classes against these principles, and educates readers on the current… Read more »

What to Expect at MWC 2014 – Devices Market

|| by Yves Kallaert

Wearable technologies MWC will continue to cover the theme of wearables, but in a different way. MWC will bring the discussion back to the whole ecosystem of devices and the smartphone as the hub. The smartphone will remain the central communication point in users’ lives. The new announcements in this space will relate to enhancements… Read more »

Smartphones in the mobile world of content publishers – OPPAb whitepaper

|| by Patrick Marck

Mobile devices created new opportunities and new media behavior. Publishers invent and reinvent their mobile content strategies to connect with the new digital behavior of consumers’ daily life. For brands the tipping point has arrived to develop a mobile marketing strategy. Belgian professional publishers analysed in depth the mobile landscape and collected the most important… Read more »

IAB US releases Native Advertising Playbook

|| by Patrick Marck

Native has become a hot topic in the advertising marketplace, but for the practice to flourish further, it needs consensus on definitions and structure. In response, the Interactive Advertising Bureau (IAB US) and its Native Advertising Task Force has released the “IAB Native Advertising Playbook” to serve as a consistent framework for the discussion surrounding… Read more »

Key developments in location based and contextual messaging – an IAB UK whitepaper

|| by Patrick Marck

This new whitepaper from the IAB UK’s Future Trends Working Group examines key developments in location based services and contextual messaging. Experts from Isobar, CEG Europe, Carat Global, TMW and the IAB UK consider where next for location based services and contextual messaging, and explore the opportunities that these practises open up for consumers willing to… Read more »