IAB US releases Native Advertising Playbook

|| by Patrick Marck

Native has become a hot topic in the advertising marketplace, but for the practice to flourish further, it needs consensus on definitions and structure. In response, the Interactive Advertising Bureau (IAB US) and its Native Advertising Task Force has released the “IAB Native Advertising Playbook” to serve as a consistent framework for the discussion surrounding… Read more »

European consumers want choices and convenience when shopping online – by Comscore

|| by Patrick Marck

Social and Mobile Integration, Shipping Options and Flexible Returns Drive Brand Loyalty comScore and UPS released the UPS Pulse of the Online Shopper™ Europe Study, a report analyzing what online shoppers are looking for in the customer experience – from pre-purchase to purchase to delivery and returns. The study touches on mobile trends, social media… Read more »

MEMBER RESEARCH: Social media give shopping stores a better image – by Talking Heads and Engagor

|| by Patrick Marck

Belgian supermarkets are the front runners on Facebook Social media agency Talking Heads and Engagor researched the use of social media by Belgian retailers. A scoop for Belgium, because such research had not yet been published in our country. This Belgian research was built around 5 retail sectors (Food, Electronics, Fashion, Cosmetics and Entertainment), wherein… Read more »

VIDEO: How to gain a digital advantage in the multi-screen world?- Louise Kloster, Microsoft Advertising

|| by Patrick Marck

Understanding the changes that are happening today is the real challenge for advertisers. With technology moving faster than you can follow, Microsoft Advertising conducted a research to understand better the different consumer profiles and their usage of the screens. It enables them to give advertisers an answer on how to use the advantage of the… Read more »

Turn unveils the most valuable digital audience

|| by Patrick Marck

This Global Digital Audience Report highlights some insights we’ve gained from the most recent quarter, January to March 2013—insights that we believe are driving smarter marketing decisions for brands around the world. Our biggest discovery? We’re calling it the Digital Elite—the world’s most valuable audience—a population segment that today’s marketers seek for their online habits… Read more »