Privacy and Tracking in a Post-Cookie World – an IAB US Whitepaper

|| by Patrick Marck

Privacy and Tracking in a Post-Cookie World is an IAB US Whitepaper addressing the limitations of the traditional cookie for providing  persistent user privacy choices and tracking in our evolving multi-device, multi-environment digital landscape. This whitepaper defines guiding principles for stakeholders, evaluates five alternative state management solution classes against these principles, and educates readers on the current… Read more »

IAB US releases Native Advertising Playbook

|| by Patrick Marck

Native has become a hot topic in the advertising marketplace, but for the practice to flourish further, it needs consensus on definitions and structure. In response, the Interactive Advertising Bureau (IAB US) and its Native Advertising Task Force has released the “IAB Native Advertising Playbook” to serve as a consistent framework for the discussion surrounding… Read more »

Key developments in location based and contextual messaging – an IAB UK whitepaper

|| by Patrick Marck

This new whitepaper from the IAB UK’s Future Trends Working Group examines key developments in location based services and contextual messaging. Experts from Isobar, CEG Europe, Carat Global, TMW and the IAB UK consider where next for location based services and contextual messaging, and explore the opportunities that these practises open up for consumers willing to… Read more »

IAB Belgium Whitepaper on Automated Trading – November 2013

|| by Patrick Marck

The evolution of the display advertising market over the past few years has been phenomenal. Among other technology advancements, the emergence of cloud computing and affordable automated technologies which allow efficient data management have created new possibilities to serve both advertisers and publishers needs. Automated trading and programmatic buying enables marketers to consolidate customer interactions… Read more »

Mobile Rising Stars Ad Interaction & Effectiveness research – by IAB US

|| by Patrick Marck

Results from the Vibrant/IAB Mobile Rising Stars research (June 2013) support the value of interactive mobile ads to engage users, drive brand performance and create a positive ad experience. KEY FINDINGS: IAB & Vibrant Mobile Rising Stars ads inspire more user interaction, branding performance and positive user opinions versus standard banner ads. Mobile Rising Stars… Read more »

A Comprehensive Picture of Digital Video and TV Advertising – research by IAB US

|| by Patrick Marck

The study benchmarked how real TV schedules across key advertiser verticals perform as money moved to digital. To accomplish this, the research examined 18 real TV schedules across advertiser verticals. Categories included Consumer Packaged Goods (CPG), specifically Health & Beauty and Food & Beverage, as well as non-CPG verticals such as Technology, Automotive, Retail, Finance… Read more »