Discover the winning campaigns of the IAB MIXX Awards 2013

|| by Patrick Marck

More than 450 media and marketing professionals witnessed on the 17th of October the 7th edition of the IAB MIXX Awards at Tour&Taxis. With 10 Awards and the Agency of the Year Award, TBWA was definitely the winner. KBC won 4 awards and the Advertiser of the Year Award. InThePocket received the Most Promising Agency… Read more »

IAB MIXX Awards 2012 – And the winners are…

|| by Jeremy Muylaert

Last week Thursday the 25th of October was the IAB MIXX Awards in The Egg. The evening hosted by Ray Cokes gathered 400 digital professionals. The Jury awarded 12 inspiring cases and 3 specials awards. Have a look hereunder at the winners and discover also all the video of the winning cases on our Youtube… Read more »

IAB Mediascope Report 1: Sport and the shift to interactive media

|| by Patrick Marck

Key IAB Mediascope findings on Sports and the shift to interactive media: 85% of digital sport audience online during primetime Sport audience spends 50% more time online 65% of digital sport audience multi-screen while watching TV The IAB Mediascope offers next to the general survey results in-depth Mediascope findings on particular topics accompanied by complementary material (campaign examples,… Read more »