Submit your case now for the IAB MIXX Awards 2013 So you’re in the digital business? Then it’s time to take a short break, grab a coffee, think back to the past year and figure out what stuff you created really makes you proud. It can be an open, shout-it-from-the-rooftops kinda proud, or a secret-just-for-yourself … Read more »

Check out who’s in the 4 Juries of the IAB MIXX Awards 2014!

|| by Jeremy Muylaert

The 4 juries of experts for the IAB MIXX Awards are known! For this 8th edition, campaigns may be submitted in 12 different categories: Best Online B2C campaign, Best Online B2B Campaign, Best Online Non-Profit campaign, Best Display creation, Best Game in campaign, Best Social Media campaign, Best Social Media Brand, Best in Mobile, Best… Read more »

Discover the winning campaigns of the IAB MIXX Awards 2013

|| by Patrick Marck

More than 450 media and marketing professionals witnessed on the 17th of October the 7th edition of the IAB MIXX Awards at Tour&Taxis. With 10 Awards and the Agency of the Year Award, TBWA was definitely the winner. KBC won 4 awards and the Advertiser of the Year Award. InThePocket received the Most Promising Agency… Read more »

Check out who’s in the 4 Juries of the IAB MIXX Awards 2013!

|| by Jeremy Muylaert

The 4 juries of experts for the IAB MIXX Awards are known! For this 7th edition the IAB Belgium has decided to extend the numbers of categories. Campaigns may be submitted in 12 different categories: Best Online B2C campaign, Best Online B2B Campaign, Best Online Non-Profit campaign, Best Display creation, Best Game in campaign, Best… Read more »

IAB Europe AdEx: Online advertising sector hits all time high

|| by Patrick Marck

AdEx Benchmark 2012 reveals outstanding year for online advertising as it surpasses newspaper advertising spend for the first time IAB Europe, in association with IHS has launched the AdEx Benchmark 2012 report, the definitive guide to online advertising spend across Europe. This year the report revealed outstanding results for online advertising with an overall growth… Read more »

Why IAB-Belgium participated at De Grootste Helpdesk of Radio2

|| by Patrick Marck

The Flemish Radio2 has dedicated the morning program to safe internet during the first week of June 2013. During one hour, different industry experts informed the public on social media usage, online security, e-commerce, e-privacy, online advertising, etc. The public could send their questions via Twitter or could call the ‘biggest helpdesk’ from 8 to… Read more »

Digital advertising in Europe: 24 billion euro

|| by Patrick Marck

IAB Europe’s annual AdEx Benchmark survey – the definitive guide to the state of the European online advertising market – was released at IAB Europe’s Interact conference in Barcelona (May 23rd 2013). The AdEx Benchmark research revealed that online was the best performer in the advertising market with an overall growth of 11.5% in 2012…. Read more »

IAB Europe cautions Mozilla switching off a large part of European industries and undermining the openness of the internet

|| by Patrick Marck

IAB Europe expresses disappointment that Mozilla’s new browser cookie settings, which will come into effect in early April, will block third party cookies by default. This move will switch off a significant part of the industry and undermine pan-European industry-wide efforts to empower Mozilla Firefox users through improved transparency and better choices about how to… Read more »

Facebook to make targeted ads more transparent for users

|| by Jeremy Muylaert

Facebook is about to get more transparent in the way it targets advertising at its users. The social network has agreed to start displaying the little blue “AdChoices” icon on its display ads served through its FBX ad exchange after months of public and private complaints from ad agencies and advertisers. The icon – intended… Read more »