IAB Europe cautions Mozilla switching off a large part of European industries and undermining the openness of the internet

|| by Patrick Marck

IAB Europe expresses disappointment that Mozilla’s new browser cookie settings, which will come into effect in early April, will block third party cookies by default. This move will switch off a significant part of the industry and undermine pan-European industry-wide efforts to empower Mozilla Firefox users through improved transparency and better choices about how to… Read more »

Newly launched EDAA to license OBA icon

|| by Patrick Marck

Following its successful official launch in October 2012, the EDAA is now licencing the Online Behavioural Advertising (OBA) Icon to companies across Europe, providing companies with integration with the Consumer Choice Platform. This allows the 167 signatories to date (it has more than tripled since the launch of the Self-Regulatory Programme on OBA in April… Read more »