B2B Online Display Advertising for Dummies – by IAB US

|| by Patrick Marck

B2B online brand building has the advantage of automation and tracking, so you can finetune your strategy and deliver timely advertising messages to every influencer and decision maker in a company. In fact, you can even set up your strategy so your advertising follows the most engaged prospects as they browse the Internet and social… Read more »

IAB Belgium Whitepaper on Automated Trading – November 2013

|| by Patrick Marck

The evolution of the display advertising market over the past few years has been phenomenal. Among other technology advancements, the emergence of cloud computing and affordable automated technologies which allow efficient data management have created new possibilities to serve both advertisers and publishers needs. Automated trading and programmatic buying enables marketers to consolidate customer interactions… Read more »

The Integrated Marketing Playbook: How to Create Simplicity from Complexity – by IgnitionOne

|| by Patrick Marck

Digital marketing has the potential to achieve the dreams marketers have held for generations: the ability to directly reach potential customers at the right time, with the right message, every time. This dream consists of the extraordinary ability to track marketing efforts and consumer behaviour in order to optimise budget and understand the audience and… Read more »