Mobile Rising Stars Ad Interaction & Effectiveness research – by IAB US

|| by Patrick Marck

Results from the Vibrant/IAB Mobile Rising Stars research (June 2013) support the value of interactive mobile ads to engage users, drive brand performance and create a positive ad experience. KEY FINDINGS: IAB & Vibrant Mobile Rising Stars ads inspire more user interaction, branding performance and positive user opinions versus standard banner ads. Mobile Rising Stars… Read more »

A Comprehensive Picture of Digital Video and TV Advertising – research by IAB US

|| by Patrick Marck

The study benchmarked how real TV schedules across key advertiser verticals perform as money moved to digital. To accomplish this, the research examined 18 real TV schedules across advertiser verticals. Categories included Consumer Packaged Goods (CPG), specifically Health & Beauty and Food & Beverage, as well as non-CPG verticals such as Technology, Automotive, Retail, Finance… Read more »

Trends in online video viewing on pc, mobile and tablet in Q2 2013- report by Ooyala

|| by Patrick Marck

Ooyala, the online video solutions provider, has published its Global Video Index Report of the second quarter of 2013. The most telling signals of what the future of video will look like come from the fastest-growing segments in multi-screen viewing: mobile phones and tablets. The data in the Q2 Global Video Index makes crystal clear why broadcasters and media companies need an aggressive mobile… Read more »

IAB Europe AdEx: Online advertising sector hits all time high

|| by Patrick Marck

AdEx Benchmark 2012 reveals outstanding year for online advertising as it surpasses newspaper advertising spend for the first time IAB Europe, in association with IHS has launched the AdEx Benchmark 2012 report, the definitive guide to online advertising spend across Europe. This year the report revealed outstanding results for online advertising with an overall growth… Read more »

VIDEO: How to gain a digital advantage in the multi-screen world?- Louise Kloster, Microsoft Advertising

|| by Patrick Marck

Understanding the changes that are happening today is the real challenge for advertisers. With technology moving faster than you can follow, Microsoft Advertising conducted a research to understand better the different consumer profiles and their usage of the screens. It enables them to give advertisers an answer on how to use the advantage of the… Read more »

VIDEO: How to hit the sweet spot through newsbrand advertising? – Gerd Callewaert, IPSOS

|| by Patrick Marck

Integrated campaigns (print+online) generate more word-of-mouth than single channel campaigns. Simple and clear messages as well as online video improve emotional response. Micro-interactions create more consumer engagement. These are only some of the interesting results of the Brand Dating Study on newsbrand advertising, conducted by IPSOS for Corelio. More than 400 on- and offline ads… Read more »

Customer Engagement in Omni-Channel Marketing – IAB US and Winterberry Group Whitepaper

|| by Patrick Marck

The IAB US and Winterberry Group just released a first-of-its-kind report, surveying 120+ executives to examine customer engagement strategies in omnichannel marketing.The study found 91% are interested in cross-platform marketing and 82% plan on investing in such strategies soon. This whitepaper will explore the origins and likely evolution of omnichannel customer engagement strategies. Based on… Read more »

Digital advertising in Europe: 24 billion euro

|| by Patrick Marck

IAB Europe’s annual AdEx Benchmark survey – the definitive guide to the state of the European online advertising market – was released at IAB Europe’s Interact conference in Barcelona (May 23rd 2013). The AdEx Benchmark research revealed that online was the best performer in the advertising market with an overall growth of 11.5% in 2012…. Read more »