The Integrated Marketing Playbook: How to Create Simplicity from Complexity – by IgnitionOne

|| by Patrick Marck

Digital marketing has the potential to achieve the dreams marketers have held for generations: the ability to directly reach potential customers at the right time, with the right message, every time. This dream consists of the extraordinary ability to track marketing efforts and consumer behaviour in order to optimise budget and understand the audience and… Read more »

IAB Mediascope Report 5: Digital first for Europe’s mums

|| by Patrick Marck

Research revealed today in the ‘Digital Mums’ Report, the latest in the IAB Europe Mediascope series, demonstrates how the media, brand and shopping choices of Europe’s mums are becoming first and foremost digital. Mum’s media The research highlights that: 69% (92 million) European mums access the internet on a weekly basis (EU 65%) 77% (69… Read more »