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IAB AdOps Day – Special Programmatic All Media, November 16th (8.30 – 14.00) & 17th (12.30 – 17.30) 2016
In this constantly changing digital environment, ad operations professionals need to stay on top to keep facing the challenges of the cross-media ecosystem.
On November 16th AM and 17th PM, the IAB Belgium will bring together professionals from Media and Programmatic Solution Providers who will share their experience and solutions to embrace the future of the commercialization of ad spaces.
- How will addressable TV face the technical challenges in the future?
- How will TV and online video evolve in the TV advertising eco-system?
- How does digital audio programmatic technically work?
- What does Programmatic mean for OOH?
- Do we really need to care about clicks?
These are some questions that will be addressed with cases and illustrations from Television, Online Video, Out-Of-Home, Radio and Printed Media.
Save both dates in your agenda and don’t miss this unique opportunity to gain practical knowledge!
Check out hereunder the full program and register now!
DAY 1: November 16th:
08.30 – 09.00: WELCOME BREAKFAST
09.00 – 09.30: Space – Simon Duquenois: Title TBC
9.30 – 10.00: Skynet – Grossen Vincent: Addressable TV ad Challenges
10.00 – 10.40: IP Belgium S.A. / N.V. – Vincent Dellieu: The role of a Video Saleshouse: from publishers video content to live TV adreplacement monetization
10.40 – 11.00: COFFEE BREAK
11.00 – 11.40: Appnexus – Laurent Nicolas: Viewable impressions, a cross media indicator
11.40 – 12.20: Adhese – Tim Sturtewagen: Expectation Management in a Programmatic World
12.20 – 13.30: SANDWICH LUNCH & NETWORKING
DAY 2: November 17th
12.00 – 13.00: WELCOME LUNCH
13.00 – 13.40: Adlogix & Pebble Media – Allan Segebarth: Buymedia: publisher cooperation & premium advertising buying automation
13.40 – 14.20: Adoptiq – Cees Polman: The Media Trade Evolution
14.20 – 15.00: Targetspot – Eric van der Haegen: Digital audio advertising : state of tech
15.00 – 15.30: COFFEE BREAK
15.30 – 16.15: Kinetic – Arno Buskop: Programmatic OOH: Tech & DATA
16.15 – 17.00: Teads – Diego Quesada: Title TBC
17.00 – 18.00: NETWORKING DRINK
The IAB Team
16/11/2016 - 17/11/2016 - All Day
B19 Country Club
Avenue Van Bever 17