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What is the share of online media spendings in Belgium today?
What part is invested in programmatic buying?
What part of the online media spendings is invested via Media Agencies ?
You will discover all answers (and more) to these questions during the IAB breakfast session that will be organized by IAB at “Kattebroek” in Dilbeek on April 21st.
The fourth edition of the IAB-Matrix survey will be released on the 21st of April during a breakfast session at “Kattebroek” in Dilbeek. Since 2014, IAB Belgium has been conducting this survey, on the perception and use of digital advertising channels to provide advertisers, agencies and all stakeholders a reliable indicator of the performance of digital touchpoints in the Belgian market.
During the presentation, Isabella Campellone (Client Service Director – Mediabrands) and Luc Eeckhout (Phimedia) will unveil the key learnings on the knowledge and use of KPI’s for digital and will zoom in on online investments: which part of the above-the-line budget is invested in digital touchpoints? What are the most invested formats? What is the part of programmatic buying? And what is the part of social media?
Be the first to know the results and enjoy a nice breakfast and you will be able to extend your network and to meet digital marketing peers.
So, register now and don’t miss this unique IAB breakfast on the 21st of April…
See you there,
The IAB Team
21/04/2016 - 8:30 am - 10:30 am