IAB ThinkNative: 5 June – De Persgroep – Kobbegem
- What is Native Advertising?
- What’s its place in an overall media plan & how to integrate it?
- What is the importance of mobile for Native Advertising?
- Where can you activate a Native Advertising campaign?
- What are the different types of Native ads?
- What are the most inspiring cases?
- What are the different kinds of KPI’s?
Join us on 5 June at “De Persgroep” to find an answer on all those questions and a lot more about Native Advertising.
This is the program of the afternoon:
- 12.00: LUNCH
- 13.00: What is Native Advertising all about? Mickael Ferreira (Co-founder – Quantum-Advertising)
- 13.45: Where can you activate Native Advertising? Florence Duquenne (Digital Strategist – IPG Mediabrand)
- 14.30: Types of Native Ads: Editorial #1. Béa Ercolini (Editor in chief – ELLE Belgique)
- 14.50: Types of Native Ads: Editorial #2. Patrick Van Waeyenberge (Managing Director – Newsmonkey)
- 15.10: BREAK
- 15.40: Types of Native Ads: Video. Frederik Neus (Founder & Managing Director – Zentrick)
- 16.00: Types of Native Ads: Interactive. Thomas Dusart (CEO – Visupedia)
- 16.20: What measurement and which KPI’s to use? Ofelia Faes (Head of Digital – Initiative)
- 17.00: Round-up and key learnings of the day.
- 17.30: CLOSING COCKTAIL
See you there!
The IAB Team
05/06/2014 - 12:00 pm - 6:30 pm