IAB Conference

IAB ThinkNative

IAB ThinkNative: 5 June – De Persgroep – Kobbegem

  • What is Native Advertising?
  • What’s its place in an overall media plan & how to integrate it?
  • What is the importance of mobile for Native Advertising?
  • Where can you activate a Native Advertising campaign?
  • What are the different types of Native ads?
  • What are the most inspiring cases?
  • What are the different kinds of KPI’s?

Join us on 5 June at “De Persgroep” to find an answer on all those questions and a lot more about Native Advertising.

This is the program of the afternoon:

  • 12.00: LUNCH
  • 13.00: What is Native Advertising all about? Mickael Ferreira (Co-founder – Quantum-Advertising)
  • 13.45: Where can you activate Native Advertising? Florence Duquenne (Digital Strategist – IPG Mediabrand)
  • 14.30: Types of Native Ads: Editorial #1. Béa Ercolini (Editor in chief – ELLE Belgique)
  • 14.50: Types of Native Ads: Editorial #2. Patrick Van Waeyenberge (Managing Director – Newsmonkey)
  • 15.10: BREAK
  • 15.40: Types of Native Ads: Video. Frederik Neus (Founder & Managing Director – Zentrick)
  • 16.00: Types of Native Ads: Interactive. Thomas Dusart (CEO – Visupedia)
  • 16.20: What measurement and which KPI’s to use? Ofelia Faes (Head of Digital – Initiative)
  • 17.00: Round-up and key learnings of the day.

See you there!
The IAB Team


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05/06/2014 - 12:00 pm - 6:30 pm


De Persgroep
Brusselsesteenweg 347
1730 Kobbegem


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