If consumers are from Venus and business people are from Mars, than they’re using Android on Venus and Blackberry on Mars

A long title to explain the major difference in the use of an operating system on a smartphone by consumers and business people. Consumers are mainly into Android and Apple, although we still see a place under the sun for Windows (that should be growing especially in the coming months). However, Symbian really disappeared.

Thanks to the positioning of Blackberry as a business tool in the early years of the smartphone era, RIM has conquered the Belgian B2B market. But for how long? Apple, Android and Windows are taking market share.

I bet that within 6 months, we’ll have a totally different picture. As for the mobile web developpers: no more complaining! Make your site responsive to all kinds of screens or build a mobile site for each platform. Because we’re all becoming more mobile, business people as well as consumers. So better be prepared!

Is your website mobile proof? Do the test with the IAB Mobilizer.

This free tool visualizes your website on a mobile screen and generates a customized report with tips&tricks on how to optimize it. And you’ll get a bonus: a list of professional companies that can help you building your optimized site and other mobile challenges. No more excuses!

More data?

Check the IAB-Dashboards with loads of information on the consumer and its digital connectivity: www.iab-dashboards.be
The B2B figures are coming from here.

 

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