We see these changes in four different areas: the role of the CMO moves from communication to business new data makes customer centricity possible and enables us to better understand the consumer new demand patterns see the light, because we’re using communication to increase the value of a product communication creates new business models Helge… Read more »
How do we want to maintain a European digital industry after the Data Protection Regulation? What is at stake for Belgian business? How is the European online advertising sector doing? Kimon Zorbas, CEO of IAB Europe, explains which challenges the European digital industry faces related to data protection. He also summarizes themain conclusions and trends… Read more »
Integrated campaigns (print+online) generate more word-of-mouth than single channel campaigns. Simple and clear messages as well as online video improve emotional response. Micro-interactions create more consumer engagement. These are only some of the interesting results of the Brand Dating Study on newsbrand advertising, conducted by IPSOS for Corelio. More than 400 on- and offline ads… Read more »
The IAB US and Winterberry Group just released a first-of-its-kind report, surveying 120+ executives to examine customer engagement strategies in omnichannel marketing.The study found 91% are interested in cross-platform marketing and 82% plan on investing in such strategies soon. This whitepaper will explore the origins and likely evolution of omnichannel customer engagement strategies. Based on… Read more »
Its that monster year not just in mobile and tech, but in human history. We will experience the Mobile Moment this year, 2013. The moment in time when human evolution reaches the point, where a single consumer gadget exceeds the total human population by users. So we are now counting down to yes, the moment… Read more »
Digital advertising delivers powerful results for advertisers – but running digital campaigns has become very complex. Google commissioned The Boston Consulting Group to better understand the potential to improve efficiency and create more value in digital campaigns. Using “lean” methodology to map the end-to-end process of 24 digital campaigns across 15 digital marketers in Europe,… Read more »
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Dear, This article you are looking for is only visible for IAB-Belgium members. Please log-in here to access this article as member of IAB-Belgium. If you would like to become a member of IAB-Belgium you can find more information here You can always contact us at info@iab-belgium.be Kind regards, The IAB Team
Smartphones accounted for the 49% of total mobile phone sales in the first quarter of 2013, coming tantalizingly close to overtaking feature phone sales for the first time ever, according to Gartner. That share is up from 44% a quarter prior and 34% the same quarter a year ago. It is almost certain that smartphone… Read more »
Don’t get lost in the multitude of screen sizes of smartphones, tablets and monitors with this handy tool. screensiz.es helps you quickly find the screen specifications of the most popular devices and monitors currently on the market. Of course, every country has its own list of most popular devices and screens (check out the IAB-Dashboards… Read more »
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