Proxistore™ on Mobile Steroïds “AdWhere” makes it possible to insert hyperlocal advertising in places with poor GPS signals. This has been achieved thanks to the patented and precise localisation technology from Sensewhere. This means that adverts, coupons and discount deals can be targeted at people with a precision of up to five metres. Customers near… Read more »
IAB Europe’s annual AdEx Benchmark survey – the definitive guide to the state of the European online advertising market – was released at IAB Europe’s Interact conference in Barcelona (May 23rd 2013). The AdEx Benchmark research revealed that online was the best performer in the advertising market with an overall growth of 11.5% in 2012…. Read more »
The latest edition of the Gemalto Netsize Guide is a must-have reference for anyone interested in the impact mobile device are having on the way people shop, pay and bank. It is packed with consumer behavior insights, market data and interviews in the mobile content and commerce space. It also explores the coming era of ‘M-commerce… Read more »
Local search can be defined as the experience when consumers search via the web or mobile-based sites and apps with a query that contains a geo-specific term such as a city name or zip code or where location is derived by the publisher to make the search results more relevant. The results that follow are… Read more »
IAB US has released “45 Million Reasons and Counting to Check Out the NewFronts,” an in-depth research study focused on the growing reach and impact of digital video – revealing that original professional online video captures the attention of 45 million U.S. viewers per month. The study was conducted in partnership with GfK and surveyed… Read more »
In the spirit of working smarter, not harder, Kevan Lee shared in his blog post on Smart Insights eight tools that can maximize your email marketing efficiency. Now, we’re curious to know about your experience with e-mail marketing tools that help you to get the job done! Share it by commenting on this article. These are… Read more »
The question is no longer “Why should I invest in mobile?” – we’ve all read statistics about the tremendous adoption of mobile and tablet devices – but “How should I invest in mobile?” Check out this UK Mobile Playbook in order to help you find answers to crucial questions, such as: How does mobile change… Read more »
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This Global Digital Audience Report highlights some insights we’ve gained from the most recent quarter, January to March 2013—insights that we believe are driving smarter marketing decisions for brands around the world. Our biggest discovery? We’re calling it the Digital Elite—the world’s most valuable audience—a population segment that today’s marketers seek for their online habits… Read more »
IAB UK launched this whitepaper on future trends to emphasize the importance of the mobile evolution for our digital sector. These 5 points are addressed in this publication: What does a mobile world mean for advertisers? Tim Elkington, the IAB’s Director of Research & Strategy, argues that missing out on future sales and revenue is… Read more »
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