Proxistore™ on Mobile Steroïds “AdWhere” makes it possible to insert hyperlocal advertising in places with poor GPS signals. This has been achieved thanks to the patented and precise localisation technology from Sensewhere. This means that adverts, coupons and discount deals can be targeted at people with a precision of up to five metres. Customers near… Read more »
The question is no longer “Why should I invest in mobile?” – we’ve all read statistics about the tremendous adoption of mobile and tablet devices – but “How should I invest in mobile?” Check out this UK Mobile Playbook in order to help you find answers to crucial questions, such as: How does mobile change… Read more »
IAB Think Social is the first of 4 IAB Think Events in 2013 it will be . At IAB Think Social we will give you deeper insides on Social Media. No brief overview on the latest trends but speakers with a focus. The focus of the IAB Think Events are determined by a focus survey… Read more »
800+ people watched my latest slideshare presentation. What’s that worth? People with a love for fluffyness might seek the value of those 800+ views in ‘behavioural change’. Something that’s so hard to measure you can’t really put a number on it. A great metric to use when you have something to hide. Other people might… Read more »
Last week Thursday the 25th of October was the IAB MIXX Awards in The Egg. The evening hosted by Ray Cokes gathered 400 digital professionals. The Jury awarded 12 inspiring cases and 3 specials awards. Have a look hereunder at the winners and discover also all the video of the winning cases on our Youtube… Read more »
Key IAB Mediascope findings on Sports and the shift to interactive media: 85% of digital sport audience online during primetime Sport audience spends 50% more time online 65% of digital sport audience multi-screen while watching TV The IAB Mediascope offers next to the general survey results in-depth Mediascope findings on particular topics accompanied by complementary material (campaign examples,… Read more »
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