We see these changes in four different areas: the role of the CMO moves from communication to business new data makes customer centricity possible and enables us to better understand the consumer new demand patterns see the light, because we’re using communication to increase the value of a product communication creates new business models Helge… Read more »
How do we want to maintain a European digital industry after the Data Protection Regulation? What is at stake for Belgian business? How is the European online advertising sector doing? Kimon Zorbas, CEO of IAB Europe, explains which challenges the European digital industry faces related to data protection. He also summarizes themain conclusions and trends… Read more »
Integrated campaigns (print+online) generate more word-of-mouth than single channel campaigns. Simple and clear messages as well as online video improve emotional response. Micro-interactions create more consumer engagement. These are only some of the interesting results of the Brand Dating Study on newsbrand advertising, conducted by IPSOS for Corelio. More than 400 on- and offline ads… Read more »
Consumer engagement, online branding, big data & privacy, multi-screens: these were the focus points of the annual IAB ThinkDigital congress organised by IAB Belgium on 28 May 2013. Some 300 media and marketing professionals enjoyed the inspiring speakers, the interesting debates and off course the networking. For those who have missed it or want to… Read more »
Mobile Convention Amsterdam (MCA) is the platform for mobile marketing, services and m-Commerce in Northern Europe. The third edition in 2012 was an outstanding success with 800+ visiting professionals who shared their vision about mobile. In 2013 marketing, banking and ICT & Telecom professionals will share their knowledge of mobile marketing & communications, social media,… Read more »
Discover here the presentations of the speakers of the IAB ThinkSocial congress of 26 March 2013: 1. Introduction – Social Transformation – Jo Caudron (Dearmedia) 3. Case Mobile Vikings – Dorien Aerts (Mobile Vikings) 4. Case Nationale Lotterij & satisfaction of fan survey – Véronique Deconinck (Nationale Lotterij) 5. Influence of social in B2B Buying… Read more »
IAB Think Social is the first of 4 IAB Think Events in 2013 it will be . At IAB Think Social we will give you deeper insides on Social Media. No brief overview on the latest trends but speakers with a focus. The focus of the IAB Think Events are determined by a focus survey… Read more »
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Discover here the presentations of the speakers of the IAB ThinkMobile congress of 27 November 2012: Intro – Mobile Consumer – Thierry Geerts (Google) Intro – Mobile Optimiser Survey – Patrick Marck (IAB Belgium) The future of Mobile is NOW – Jo Caudron (Dearmedia) Getting Mobile – Shane Cassells (Google) Mobile cases & responsive sites… Read more »
The OPPA Brand Buzz Survey investigates the relationship between brand conversations and content/information sites (TV, newspaper, magazine). Do content sites generate conversations, and which factors drive the conversation ? The answer on this question is that the Belgian content sites encourage on- and offline conversations about brands, often influenced by advertising and content. Conversation is not… Read more »
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