MobileMobile Convention Amsterdam (MCA) is the platform for mobile marketing, services and m-Commerce in Northern Europe. The third edition in 2012 was an outstanding success with 800+ visiting professionals who shared their vision about mobile. In 2013 marketing, banking and ICT & Telecom professionals will share their knowledge of mobile marketing & communications, social media,… Read more »
Knowledge Base
SocialIAB ThinkSocial 2013: speakers presentations
Discover here the presentations of the speakers of the IAB ThinkSocial congress of 26 March 2013: 1. Introduction – Social Transformation – Jo Caudron (Dearmedia) 3. Case Mobile Vikings – Dorien Aerts (Mobile Vikings) 4. Case Nationale Lotterij & satisfaction of fan survey – Véronique Deconinck (Nationale Lotterij) 5. Influence of social in B2B Buying… Read more »
Do you wanna present your Social Case at IAB Think Social?
IAB Think Social is the first of 4 IAB Think Events in 2013 it will be . At IAB Think Social we will give you deeper insides on Social Media. No brief overview on the latest trends but speakers with a focus. The focus of the IAB Think Events are determined by a focus survey… Read more »
The facts about Social Media Around the World vs Belgium – IAB/InSites Consulting
Dear, This article you are looking for is only visible for IAB-Belgium members. Please log-in here to access this article as member of IAB-Belgium. If you would like to become a member of IAB-Belgium you can find more information here You can always contact us at info@iab-belgium.be Kind regards, The IAB Team
IAB ThinkMobile 2012: speakers presentations
Discover here the presentations of the speakers of the IAB ThinkMobile congress of 27 November 2012: Intro – Mobile Consumer – Thierry Geerts (Google) Intro – Mobile Optimiser Survey – Patrick Marck (IAB Belgium) The future of Mobile is NOW – Jo Caudron (Dearmedia) Getting Mobile – Shane Cassells (Google) Mobile cases & responsive sites… Read more »
WebvertisingOPPA Brand Buzz Survey: the relation between content sites and online conversations
The OPPA Brand Buzz Survey investigates the relationship between brand conversations and content/information sites (TV, newspaper, magazine). Do content sites generate conversations, and which factors drive the conversation ? The answer on this question is that the Belgian content sites encourage on- and offline conversations about brands, often influenced by advertising and content. Conversation is not… Read more »
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WebsiteIAB Breakfast – Mediascope launch
Did you know that 63% of the Belgians are online during TV prime time? Did you also know that 1 out of 2 Belgian tablet users are online while watching TV, but that in only 21% of the cases this is related to the TV program they’re watching? And that 41% of the Belgians smartphone… Read more »
IAB Big Cookie Event
Discover the presentations of the IAB Big Cookie Event of the 5th of July 2012 : What’s the impact of the cookie law for your business? Jan Decorte & Ann Fromont (KOAN) Who’s affected by the new cookie law? Tim Sturtewagen (Adhese) Remarketing, Retargeting, tracking and OBA: how to comply with the IAB self regulation program? Lucile Barjot… Read more »
IAB ThinkDigital 2012 – Keynote speaker’s presentations
Discover the presentation of the IAB ThinkDigital Congress – 15th of May 1. Katrina Dodd – Contagious – Augmented Content 3. Jean Derely 5. Christina Jenkins LinkedIn 6. Tim Elkington – Top 10 reasons online is great for brands 7. Ervan Pouliquen & Bernard Cools – Cross screen 8. Noelle Stevens – RTL 9. Frank… Read more »
When digital life meets POE
At the IAB Breakfast of 4 May, TNS presented the results of the Digital Life study, whereas HAVAS presented their results of the POE (Paid/Owned/Earned) study. Download it here: >> IAB Breakfast_Digital Life by TNS_May 2012 >> IAB Breakfast_POE by Havas_May 2012
