Consumer engagement, online branding, big data & privacy, multi-screens: these were the focus points of the annual IAB ThinkDigital congress organised by IAB Belgium on 28 May 2013. Some 300 media and marketing professionals enjoyed the inspiring speakers, the interesting debates and off course the networking. For those who have missed it or want to… Read more »
Mobile Convention Amsterdam (MCA) is the platform for mobile marketing, services and m-Commerce in Northern Europe. The third edition in 2012 was an outstanding success with 800+ visiting professionals who shared their vision about mobile. In 2013 marketing, banking and ICT & Telecom professionals will share their knowledge of mobile marketing & communications, social media,… Read more »
Discover here the presentations of the speakers of the IAB ThinkSocial congress of 26 March 2013: 1. Introduction – Social Transformation – Jo Caudron (Dearmedia) 3. Case Mobile Vikings – Dorien Aerts (Mobile Vikings) 4. Case Nationale Lotterij & satisfaction of fan survey – Véronique Deconinck (Nationale Lotterij) 5. Influence of social in B2B Buying… Read more »
IAB Think Social is the first of 4 IAB Think Events in 2013 it will be . At IAB Think Social we will give you deeper insides on Social Media. No brief overview on the latest trends but speakers with a focus. The focus of the IAB Think Events are determined by a focus survey… Read more »
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Discover here the presentations of the speakers of the IAB ThinkMobile congress of 27 November 2012: Intro – Mobile Consumer – Thierry Geerts (Google) Intro – Mobile Optimiser Survey – Patrick Marck (IAB Belgium) The future of Mobile is NOW – Jo Caudron (Dearmedia) Getting Mobile – Shane Cassells (Google) Mobile cases & responsive sites… Read more »
The OPPA Brand Buzz Survey investigates the relationship between brand conversations and content/information sites (TV, newspaper, magazine). Do content sites generate conversations, and which factors drive the conversation ? The answer on this question is that the Belgian content sites encourage on- and offline conversations about brands, often influenced by advertising and content. Conversation is not… Read more »
Did you know that 63% of the Belgians are online during TV prime time? Did you also know that 1 out of 2 Belgian tablet users are online while watching TV, but that in only 21% of the cases this is related to the TV program they’re watching? And that 41% of the Belgians smartphone… Read more »
Discover the presentations of the IAB Big Cookie Event of the 5th of July 2012 : What’s the impact of the cookie law for your business? Jan Decorte & Ann Fromont (KOAN) Who’s affected by the new cookie law? Tim Sturtewagen (Adhese) Remarketing, Retargeting, tracking and OBA: how to comply with the IAB self regulation program? Lucile Barjot… Read more »
Discover the presentation of the IAB ThinkDigital Congress – 15th of May 1. Katrina Dodd – Contagious – Augmented Content 3. Jean Derely 5. Christina Jenkins LinkedIn 6. Tim Elkington – Top 10 reasons online is great for brands 7. Ervan Pouliquen & Bernard Cools – Cross screen 8. Noelle Stevens – RTL 9. Frank… Read more »
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