Knowledge Base

Mobile is eating the world

|| by Yves Kallaert

An in-depth presentation on the impact mobile is having on the world of computing. The scale of what is happening is simply incredible. Have a look at the great slideshare below. 2013 05 BEA – ’Mobile is eating the World’ from Benedict Evans Amazing isn’t it? It is not a surprise that mobile devices like… Read more »

Digital advertising in Europe: 24 billion euro

|| by Patrick Marck

IAB Europe’s annual AdEx Benchmark survey – the definitive guide to the state of the European online advertising market – was released at IAB Europe’s Interact conference in Barcelona (May 23rd 2013). The AdEx Benchmark research revealed that online was the best performer in the advertising market with an overall growth of 11.5% in 2012…. Read more »

Five Belgian nominees for IAB Europe Mixx Awards 2013

|| by Patrick Marck

IAB Europe is delighted to announce this year’s shortlist for the MIXX Awards Europe 2013. The Awards received a record number of entries with a total of 234 cases and the jury nominated 3 cases per category. The winners of each category will be announced during the Awards Ceremony on the evening of the first… Read more »

Moving More Mobile

|| by Yves Kallaert

There has been a large amount of empirical evidence that consumers are moving in a mobile direction.  Sales of laptops and desktops are declining while tablet and smart phone adoption continues to rise.  WAP traffic is quickly catching up to standard online traffic.  Cloud based programs such as Google Docs and Open Office advancing on… Read more »

Kimon Zorbas succeeds Alain Heureux as CEO of IAB Europe

|| by Gerda Kennis

IAB Europe has confirmed that Alain Heureux has decided to step-down from his role as CEO and President, handing the baton to long-time IAB Europe Vice President, Kimon Zorbas. The changes have been planned for some time and will give Alain Heureux the opportunity to focus on new professional challenges. “I am proud to be… Read more »

IAB US and MMA issues Mobile Creative Guidelines in line with IAB Belgium’s Standards

|| by Patrick Marck

IAB US and the Mobile Marketing Association (MMA) issue ‘Mobile Phone Creative Guidelines’ to reduce industry fragmentation and empower creatives. In the rapidly evolving mobile marketplace, there is heightened demand for standards and guidelines that unify the advertising industry and expand on current industry accepted ad units. In order to maintain consistency, the “Mobile Phone… Read more »