Its that monster year not just in mobile and tech, but in human history. We will experience the Mobile Moment this year, 2013. The moment in time when human evolution reaches the point, where a single consumer gadget exceeds the total human population by users. So we are now counting down to yes, the moment… Read more »
Smartphones accounted for the 49% of total mobile phone sales in the first quarter of 2013, coming tantalizingly close to overtaking feature phone sales for the first time ever, according to Gartner. That share is up from 44% a quarter prior and 34% the same quarter a year ago. It is almost certain that smartphone… Read more »
An in-depth presentation on the impact mobile is having on the world of computing. The scale of what is happening is simply incredible. Have a look at the great slideshare below. 2013 05 BEA – ’Mobile is eating the World’ from Benedict Evans Amazing isn’t it? It is not a surprise that mobile devices like… Read more »
IAB Europe’s annual AdEx Benchmark survey – the definitive guide to the state of the European online advertising market – was released at IAB Europe’s Interact conference in Barcelona (May 23rd 2013). The AdEx Benchmark research revealed that online was the best performer in the advertising market with an overall growth of 11.5% in 2012…. Read more »
A lot of us are already using online banking but there’s a natural next step and that is mobile banking. A recent report from Juniper estimates that mobile banking users will exceed one billion in 2017 (about 15 percent of all mobile users), almost 19% of mobile banking customers will be using tablets when making… Read more »
IAB Europe is delighted to announce this year’s shortlist for the MIXX Awards Europe 2013. The Awards received a record number of entries with a total of 234 cases and the jury nominated 3 cases per category. The winners of each category will be announced during the Awards Ceremony on the evening of the first… Read more »
There has been a large amount of empirical evidence that consumers are moving in a mobile direction. Sales of laptops and desktops are declining while tablet and smart phone adoption continues to rise. WAP traffic is quickly catching up to standard online traffic. Cloud based programs such as Google Docs and Open Office advancing on… Read more »
IAB Europe has confirmed that Alain Heureux has decided to step-down from his role as CEO and President, handing the baton to long-time IAB Europe Vice President, Kimon Zorbas. The changes have been planned for some time and will give Alain Heureux the opportunity to focus on new professional challenges. “I am proud to be… Read more »
IAB US and the Mobile Marketing Association (MMA) issue ‘Mobile Phone Creative Guidelines’ to reduce industry fragmentation and empower creatives. In the rapidly evolving mobile marketplace, there is heightened demand for standards and guidelines that unify the advertising industry and expand on current industry accepted ad units. In order to maintain consistency, the “Mobile Phone… Read more »
We’re living in a complex world. Not just ‘we’ as a consumer, but I mean ‘we’ as marketing, advertising and communication managers. Since the launch of IAB-Belgium 15 years ago, we are convinced that all marketing becomes digital. And today we’re at that point. The only thing we forget to say was that it would… Read more »
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