Knowledge Base

Digital and professionalism. Update on the ongoing IAB projects on Viewability and Ad Fraud

|| by Jeremy Muylaert

Version française ci-dessous Digital en professionaliteit: Situatie van de lopende IAB-werkzaamheden rond Viewability en Ad fraud. Het IAB België heeft zich steeds tot taak gesteld om de spelers op de digitale markt te begeleiden en zo de sector te professionaliseren. Het IAB neemt sinds meerdere maanden de problematiek rond viewability, ad fraud, ad blockers, enzovoort… Read more »

IAB Europe White Paper: Native Advertising and Content Marketing

|| by Jeremy Muylaert

Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with the increasing use of ad blocking tools and the challenge becomes even more real and indeed some audiences have become unreachable via advertising. These contemporary challenges have meant that engaging formats and creativity have become… Read more »

What is the International IAB/ABC Spiders and Bots list?

|| by Jeremy Muylaert

What is the International IAB/ABC Spiders and Robots list? The International IAB US/ABC UK Spiders & Robots List is a key resource for digital media owners to minimise non-human traffic being counted in their web analytics. Established and launched in 2006 by ABC and the IAB US, it is a list of known robotic user agents that is updated… Read more »

Advertisers and agencies demand branding metrics for digital video advertising, new IAB Europe survey shows

|| by Jeremy Muylaert

Brussels, 9th November 2016 – Buy-side and sell-side digital video advertising strategies mature as measurement evolves towards branding KPIs and away from the click, the first IAB Europe Attitudes to Digital Video Advertising survey reveals. Based on a survey of more than 650 advertisers, agencies and publishers from across 31 markets, the study provides clarity… Read more »

IAB Europe Ad Blocking Detection Guidance

|| by Jeremy Muylaert

IAB Europe Ad Blocking Detection Guidance The document shows how publishers can err on the side of caution given the legal uncertainty surrounding this topic by requesting and obtaining the consent of users for the use of ad blocker detection relying on existing compliance mechanisms for cookies. Executive summary Ad blocker detection is not illegal,… Read more »

IAB Belgium: positive results in 2015, same momentum in 2016

|| by Jeremy Muylaert

BRUSSELS, 22 MARCH 2016 – After a year full of new projects and events in 2015, the Interactive Advertising Bureau is tackling the next few months with the same enthusiasm and the same objective: to develop digital marketing in Belgium and give Belgian advertisers the best insights. 2015 thus began with the election of a… Read more »

IAB US releases Ad Blocking primer that that recommends a new ‘DEAL’ between publishers and consumers

|| by Jeremy Muylaert

IAB  US has released its Publisher Ad Blocking Primer, outlining the tactics publishers are successfully employing to persuade users to stop deploying ad blockers. IAB US simultaneously released its exclusive ad blocking detection script available to all IAB and IAB Tech Lab members around the world, providing them with the opportunity to see – and… Read more »

IAB Europe Research Awards now open

|| by Jeremy Muylaert

IAB Europe is pleased to announce that this year’s IAB Europe Research Awards are now open for entries. The awards are, again, free to enter. The categories for the 2016 awards have been revised to reflect the evolving digital advertising and consumption landscape and to showcase ground-breaking research approaches. The 8 categories for 2016 are:… Read more »