Knowledge Base

IAB Europe Attitudes towards Programmatic Advertising report

|| by Jeremy Muylaert

The new IAB Europe Attitudes towards Programmatic Advertising report reveals that purchases of digital display advertising are set to increase in Europe. More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed to provide clarity on the current adoption of programmatic and stakeholder perspectives on its potential for strategic competitive advantage. Over 90%… Read more »

IAB Belgium publish Whitepaper on Programmatic Buying – June 2015

|| by Jeremy Muylaert

>>> Download here the IAB Belgium Whitepaper on Programmatic Buying <<< YOU MAY HAVE HEARD ABOUT PROGRAMMATIC BUYING, THOSE COMPUTER-BASED APPLICATIONS THAT AUTOMATE THE BUYING AND SELLING OF ONLINE ADVERTISING, DELIVERING STRONGER BUSINESS PERFORMANCE FOR BRANDS, ACROSS THE WHOLE FUNNEL MARKETING SYSTEM, AND GIVING ADVERTISERS A MORE INTELLIGENT WAY TO CONNECT WITH CONSUMERS ON A… Read more »

The new IAB Belgium standards for display and online video are out!

|| by Jeremy Muylaert

The IAB’s Formats Task Force has been working on updating IAB standards. The aim is to simplify and streamline banner production. IAB standards ensure that advertisers can reach as many websites as possible with the minimum amount of creative material. Here the IAB standards give recommendations for display and online video. IAB standards also offer… Read more »

European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth

|| by Jeremy Muylaert

At the 9th edition of its annual Interact conference IAB Europe has announced that online advertising grew 11.6% to a market value of €30.7bn in 2014. The AdEx Benchmark research – the definitive guide to the state of the European online advertising market – revealed that online advertising achieved double digit growth for a fifth… Read more »

IAB Europe launches first pan-European Programmatic Trading White Paper

|| by Jeremy Muylaert

IAB Europe launches first pan-European Programmatic Trading White Paper The start of a range of activities aiming to demystify Programmatic Trading and support its growth across Europe IAB Europe is supporting the development of Programmatic Trading by educating  the market and developing strategies for promoting and growing its use as an essential marketing tool in… Read more »

IAB Belgium Whitepaper on Automated Trading – November 2013

|| by Patrick Marck

The evolution of the display advertising market over the past few years has been phenomenal. Among other technology advancements, the emergence of cloud computing and affordable automated technologies which allow efficient data management have created new possibilities to serve both advertisers and publishers needs. Automated trading and programmatic buying enables marketers to consolidate customer interactions… Read more »