The Belgian consumer complaint handling body for advertising (JEP) has published its annual report for 2012. Main conclusions of the activity of the JEP is that 1 in 5 cases concerns digital marketing & advertising. If we look at all the cases, misleading advertising and concerns about social responsability (especially discrimination and towards children) are… Read more »
Digital marketing has the potential to achieve the dreams marketers have held for generations: the ability to directly reach potential customers at the right time, with the right message, every time. This dream consists of the extraordinary ability to track marketing efforts and consumer behaviour in order to optimise budget and understand the audience and… Read more »
Get your work recognised…IAB Europe Research Awards 2013 now open for entries! The IAB Europe Research Awards 2013 are free to enter and with the addition of a new category there are now 8: Branding; Ad effectiveness; Consumer attitudes and behaviour; Mobile internet; Social media; Multi-screen (previously named cross screen); Audience measurement; Best use of… Read more »
A recent article on MarketingProfs talked about the difference between what we as marketers use as tools and perception and the difference with our target audience, the consumer. The article was based on a report from ExactTarget and gave some very interesting finds and probably the basis where it all goes wrong… or right… or…… Read more »
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Dutch: Cookie-wet Artikel 129
French: Interactive Marketing Book 2010_FR Dutch: Interactive Marketing Book 2010_NL
Dear, This article you are looking for is only visible for IAB-Belgium members. Please log-in here to access this article as member of IAB-Belgium. If you would like to become a member of IAB-Belgium you can find more information here You can always contact us at info@iab-belgium.be Kind regards, The IAB Team
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