This Global Digital Audience Report highlights some insights we’ve gained from the most recent quarter, January to March 2013—insights that we believe are driving smarter marketing decisions for brands around the world. Our biggest discovery? We’re calling it the Digital Elite—the world’s most valuable audience—a population segment that today’s marketers seek for their online habits… Read more »
Dear, This article you are looking for is only visible for IAB-Belgium members. Please log-in here to access this article as member of IAB-Belgium. If you would like to become a member of IAB-Belgium you can find more information here You can always contact us at info@iab-belgium.be Kind regards, The IAB Team
A lot of us are already using online banking but there’s a natural next step and that is mobile banking. A recent report from Juniper estimates that mobile banking users will exceed one billion in 2017 (about 15 percent of all mobile users), almost 19% of mobile banking customers will be using tablets when making… Read more »
IAB Europe is delighted to announce this year’s shortlist for the MIXX Awards Europe 2013. The Awards received a record number of entries with a total of 234 cases and the jury nominated 3 cases per category. The winners of each category will be announced during the Awards Ceremony on the evening of the first… Read more »
This is the sixth in the series of Mediascope Monthly Bulletins, in-depth Mediascope findings on a particular topic accompanied by complementary material (campaign examples, case studies or complementary research data), creating insights for marketers seeking to learn more about marketing in a specific area. This sixth Mediascope Monthly Bulletin brings you an analysis of adults… Read more »
Dear, This article you are looking for is only visible for IAB-Belgium members. Please log-in here to access this article as member of IAB-Belgium. If you would like to become a member of IAB-Belgium you can find more information here You can always contact us at info@iab-belgium.be Kind regards, The IAB Team
Digital advertising revenues climbed to a milestone high of $36.6 billion in 2012, according to the IAB Internet Advertising Revenue Report for the full-year of 2012. That historic number marks a 15 percent rise over 2011’s full-year number, which itself had been the highest on record, at $31.7 billion. The report, released today by the… Read more »
Comscore has published it 2012 figures on the digital market and looks into the future trends. Some key EU and Belgian figures? The EU is good for 27% of the worldwide internet audience, which is dominated by Asia/Pacific with 42%. North America only for 14% The EU online population grew last year with 7% to… Read more »
The study benchmarked how real TV schedules across key advertiser verticals perform as money moved to digital. To accomplish this, the research examined 18 real TV schedules across advertiser verticals. Categories included Consumer Packaged Goods (CPG), specifically Health & Beauty and Food & Beverage, as well as non-CPG verticals such as Technology, Automotive, Retail, Finance… Read more »
What engages consumers? What catches their attention and keeps it? What’s riveting? What sends them scuttling elsewhere? And, perhaps most important, how can marketers measure these consumer behaviors and act on them? It’s the age-old concern for marketers. Forbes Insights and Turn wanted to get to the heart of major issues involving engagement and its… Read more »
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