Knowledge Base

IAB Europe AdEx Benchmark: European Online Advertising continues double-digit growth and surpasses €40bn mark

|| by Jeremy Muylaert

>>> Download here the full report <<< Amsterdam, 23rd May 2017 – At its annual Interact conference today, IAB Europe announced that online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The AdEx Benchmark study is the definitive guide to the state of the European online advertising market and… Read more »

IAB MATRIX STUDY #6: Digital advertising accounts for one third of media spending in Belgium

|| by Jeremy Muylaert

Digital advertising accounts for one third of media spending in Belgium Programmatic advertising share keeps growing According to the six-monthly IAB Matrix survey In 2016, Belgian advertisers have spent on average a third (34%) of their media budgets on digital touchpoints. The share of programmatic advertising keeps growing, but “advertisers tend to be more reserved… Read more »

Digital attracts a third of advertising investments in Belgium

|| by Jeremy Muylaert

Matrix study: digital attracts a third of advertising investments in Belgium According to the 5th wave of the Matrix study carried out by the Interactive Advertising Bureau (IAB), advertisers dedicate, on average, 34.7% of their advertising budgets to digital media. A figure that’s been rising steadily since the first survey. The digital media landscape is… Read more »

Investments in digital advertising continue to increase in Europe – In Belgium, remarkable 14.5% growth in 2015

|| by Jeremy Muylaert

Investments in digital advertising continue to increase in Europe In Belgium, remarkable 14.5% growth in 2015 According to the AdEx Benchmark study carried out by the IAB Europe, last year budgets dedicated to digital advertising reached some 36 billion euros Europe-wide, that is a growth of 13.3% compared to 2014. The AdEx study incorporates the… Read more »

Fourth wave of Matrix study shows how significant digital is in advertising investments in Belgium

|| by Jeremy Muylaert

According to the 4th Matrix study carried out by the Interactive Advertising Bureau, Belgian advertisers allocate nearly a third of their advertising budgets to digital communication channels. What’s more, 41% are active on digital media on a continuous basis. The digital media landscape is in a perpetual state of flux. Every day brings a new… Read more »

Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals

|| by Jeremy Muylaert

Online advertising grew 9.7% on a like-for-like basis to a value of €16bn for the first half of 2015 from €14.6bn in H1 2014 and is expected to reach almost €34bn for the full year. Brussels, 9th December 2015 – IAB Europe, in collaboration with IHS Technology, has today published the first ever AdEx Benchmark… Read more »