Knowledge Base

Digital attracts a third of advertising investments in Belgium

|| by Jeremy Muylaert

Matrix study: digital attracts a third of advertising investments in Belgium According to the 5th wave of the Matrix study carried out by the Interactive Advertising Bureau (IAB), advertisers dedicate, on average, 34.7% of their advertising budgets to digital media. A figure that’s been rising steadily since the first survey. The digital media landscape is… Read more »

Investments in digital advertising continue to increase in Europe – In Belgium, remarkable 14.5% growth in 2015

|| by Jeremy Muylaert

Investments in digital advertising continue to increase in Europe In Belgium, remarkable 14.5% growth in 2015 According to the AdEx Benchmark study carried out by the IAB Europe, last year budgets dedicated to digital advertising reached some 36 billion euros Europe-wide, that is a growth of 13.3% compared to 2014. The AdEx study incorporates the… Read more »

Fourth wave of Matrix study shows how significant digital is in advertising investments in Belgium

|| by Jeremy Muylaert

According to the 4th Matrix study carried out by the Interactive Advertising Bureau, Belgian advertisers allocate nearly a third of their advertising budgets to digital communication channels. What’s more, 41% are active on digital media on a continuous basis. The digital media landscape is in a perpetual state of flux. Every day brings a new… Read more »

Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals

|| by Jeremy Muylaert

Online advertising grew 9.7% on a like-for-like basis to a value of €16bn for the first half of 2015 from €14.6bn in H1 2014 and is expected to reach almost €34bn for the full year. Brussels, 9th December 2015 – IAB Europe, in collaboration with IHS Technology, has today published the first ever AdEx Benchmark… Read more »

Third wave of Matrix study confirms advertisers’ growing interest in digital marketing

|| by Jeremy Muylaert

IAB Belgium has conducted this survey, called “IAB Matrix”, on the perception and use of digital advertising channels by advertisers and agencies in Belgium. The goal of this study is to provide advertisers and all stakeholders a reliable indicator of the performance of different digital advertising channels in the Belgian market. An indicator that doesn’t… Read more »

IAB Europe Attitudes towards Programmatic Advertising report

|| by Jeremy Muylaert

The new IAB Europe Attitudes towards Programmatic Advertising report reveals that purchases of digital display advertising are set to increase in Europe. More than 1,000 advertisers, agencies and publishers from 29 markets were surveyed to provide clarity on the current adoption of programmatic and stakeholder perspectives on its potential for strategic competitive advantage. Over 90%… Read more »