Knowledge Base

The Integrated Marketing Playbook: How to Create Simplicity from Complexity – by IgnitionOne

|| by Patrick Marck

Digital marketing has the potential to achieve the dreams marketers have held for generations: the ability to directly reach potential customers at the right time, with the right message, every time. This dream consists of the extraordinary ability to track marketing efforts and consumer behaviour in order to optimise budget and understand the audience and… Read more »

Social Media Requires a Cross-functional Team

|| by Lien Brusselmans

Does your company use social media? And if so, who’s in charge? Chances are high your answer’ll be: the marketing team. True, someone has to give social media integration a little push, but the marketing department shouldn’t be the only ones involved in this venture. The entire company should be involved in social media Social… Read more »

IAB Mediascope Report 5: Digital first for Europe’s mums

|| by Patrick Marck

Research revealed today in the ‘Digital Mums’ Report, the latest in the IAB Europe Mediascope series, demonstrates how the media, brand and shopping choices of Europe’s mums are becoming first and foremost digital. Mum’s media The research highlights that: 69% (92 million) European mums access the internet on a weekly basis (EU 65%) 77% (69… Read more »

Calculate the quality of your brand awareness

|| by Anthony Bosschem

800+ people watched my latest slideshare presentation. What’s that worth? People with a love for fluffyness might seek the value of those 800+ views in ‘behavioural change’. Something that’s so hard to measure you can’t really put a number on it. A great metric to use when you have something to hide. Other people might… Read more »

The five most important factors for improving Ecommerce conversion and sales? [infographic] – Smart Insights Digital Marketing Advice

|| by Patrick Marck

The five most important factors for improving Ecommerce conversion and sales? [infographic] – Smart Insights Digital Marketing Advice. Over the last four years we have completed research with thousands of digital marketers in collaboration with Econsultancy reviewing what they are doing to improve their website conversion. There are literally hundreds of different ways to improve… Read more »