Don’t get lost in the multitude of screen sizes of smartphones, tablets and monitors with this handy tool. screensiz.es helps you quickly find the screen specifications of the most popular devices and monitors currently on the market. Of course, every country has its own list of most popular devices and screens (check out the IAB-Dashboards… Read more »
IAB US and the Mobile Marketing Association (MMA) issue ‘Mobile Phone Creative Guidelines’ to reduce industry fragmentation and empower creatives. In the rapidly evolving mobile marketplace, there is heightened demand for standards and guidelines that unify the advertising industry and expand on current industry accepted ad units. In order to maintain consistency, the “Mobile Phone… Read more »
The IAB Formats Task Force has worked on a new edition of the IAB Standards. Goal is to simplify and streamline the production of banners limiting the number of standards while keeping the same reach. Lots of formats have disappeared from the Standards Lists, but two new big formats are added. IAB-Belgium introduces some new… Read more »
Dear, This article you are looking for is only visible for IAB-Belgium members. Please log-in here to access this article as member of IAB-Belgium. If you would like to become a member of IAB-Belgium you can find more information here You can always contact us at info@iab-belgium.be Kind regards, The IAB Team
AdBannerKing is a brand new application to simplify the production-flow of banners. The tool also checks if the creative material has been developed conform the IAB Belgium Tech Specs. “AdBannerKing is a constructive solution for the problem of late delivery of the creative material due to the non-respect of the IAB-Standards,” says Patrick Marck, general… Read more »
Dear, This article you are looking for is only visible for IAB-Belgium members. Please log-in here to access this article as member of IAB-Belgium. If you would like to become a member of IAB-Belgium you can find more information here You can always contact us at info@iab-belgium.be Kind regards, The IAB Team
How do Belgians shop today? What is the role of the internet in the buying cycle? The answers are available in the “Consumer Barometer”, an IAB/Google/TNS research on the on- and offline behaviour of the Belgian surfers. 79% of the Belgians have access to the internet. 22% of the Belgians own a smartphone and use… Read more »
Dear, This article you are looking for is only visible for IAB-Belgium members. Please log-in here to access this article as member of IAB-Belgium. If you would like to become a member of IAB-Belgium you can find more information here You can always contact us at info@iab-belgium.be Kind regards, The IAB Team
Google has recently set up several interesting initiatives to guide people in the emerging mobile world. 1. How to go mo - http://www.howtogomo.com/ On the ‘How to go mo’ – site you can find interesting case studies, research and best practices. There is also a tool to test the mobile version of your site, the… Read more »
The standards and technical specifications form IAB for Display advertising are realized in cooperation with publishers and sales houses. Their main goal is to simplify the work of the different links in the chain of creation, production and dissipation. Voornaamste standaarden – Universal Ad package Name Size in pixels (Width x Heigth) Max. weigth (kB)… Read more »
Mobile
Webvertising
Future Media
E-commerce
Search