Knowledge Base

The new IAB Belgium standards for display and online video are out!

|| by Jeremy Muylaert

The IAB’s Formats Task Force has been working on updating IAB standards. The aim is to simplify and streamline banner production. IAB standards ensure that advertisers can reach as many websites as possible with the minimum amount of creative material. Here the IAB standards give recommendations for display and online video. IAB standards also offer… Read more »

The IAB Belgium updates standards for mobile devices and tablets

|| by Jeremy Muylaert

The IAB’s Formats Task Force has been working on updating IAB standards. The aim is to simplify and streamline banner production. IAB standards ensure that advertisers can reach as many websites as possible with the minimum amount of creative material. Here the IAB standards give recommendations for mobile devices and tablets and limit the number… Read more »

IAB US and MMA issues Mobile Creative Guidelines in line with IAB Belgium’s Standards

|| by Patrick Marck

IAB US and the Mobile Marketing Association (MMA) issue ‘Mobile Phone Creative Guidelines’ to reduce industry fragmentation and empower creatives. In the rapidly evolving mobile marketplace, there is heightened demand for standards and guidelines that unify the advertising industry and expand on current industry accepted ad units. In order to maintain consistency, the “Mobile Phone… Read more »

New AdBannerKing tool checks IAB Tech Specs compliance

|| by Patrick Marck

AdBannerKing is a brand new application to simplify the production-flow of banners. The tool also checks if the creative material has been developed conform the IAB Belgium Tech Specs. “AdBannerKing is a constructive solution for the problem of late delivery of the creative material due to the non-respect of the IAB-Standards,” says Patrick Marck, general… Read more »