Knowledge Base

IAB Belgium publish Whitepaper on Programmatic Buying – June 2015

|| by Jeremy Muylaert

>>> Download here the IAB Belgium Whitepaper on Programmatic Buying <<< YOU MAY HAVE HEARD ABOUT PROGRAMMATIC BUYING, THOSE COMPUTER-BASED APPLICATIONS THAT AUTOMATE THE BUYING AND SELLING OF ONLINE ADVERTISING, DELIVERING STRONGER BUSINESS PERFORMANCE FOR BRANDS, ACROSS THE WHOLE FUNNEL MARKETING SYSTEM, AND GIVING ADVERTISERS A MORE INTELLIGENT WAY TO CONNECT WITH CONSUMERS ON A… Read more »

IAB Europe Programmatic Advertising Survey. Get involved!

|| by Jeremy Muylaert

The aim of this Programmatic Advertising survey is to illustrate the current adoption of and attitudes towards programmatic advertising of both the buy and sell side of the digital advertising industry. The results will help to inform IAB Europe’s forthcoming Road to Programmatic White paper which will provide guidance on developing a programmatic advertising strategy… Read more »

IAB Europe White Paper reveals trends in trading on viewable impressions across varied European markets

|| by Jeremy Muylaert

Stakeholders come together to deliver next stage of IAB Europe’s Brand Advertising Framework for European digital advertising industry IAB Europe has published a White Paper on viewable impressions today as an important step in its strategy to drive brand investment into digital advertising. The White Paper aims to educate and foster confidence in this specific… Read more »

IAB Europe launches first pan-European Programmatic Trading White Paper

|| by Jeremy Muylaert

IAB Europe launches first pan-European Programmatic Trading White Paper The start of a range of activities aiming to demystify Programmatic Trading and support its growth across Europe IAB Europe is supporting the development of Programmatic Trading by educating  the market and developing strategies for promoting and growing its use as an essential marketing tool in… Read more »

Privacy and Tracking in a Post-Cookie World – an IAB US Whitepaper

|| by Patrick Marck

Privacy and Tracking in a Post-Cookie World is an IAB US Whitepaper addressing the limitations of the traditional cookie for providing  persistent user privacy choices and tracking in our evolving multi-device, multi-environment digital landscape. This whitepaper defines guiding principles for stakeholders, evaluates five alternative state management solution classes against these principles, and educates readers on the current… Read more »

Smartphones in the mobile world of content publishers – OPPAb whitepaper

|| by Patrick Marck

Mobile devices created new opportunities and new media behavior. Publishers invent and reinvent their mobile content strategies to connect with the new digital behavior of consumers’ daily life. For brands the tipping point has arrived to develop a mobile marketing strategy. Belgian professional publishers analysed in depth the mobile landscape and collected the most important… Read more »

IAB US releases Native Advertising Playbook

|| by Patrick Marck

Native has become a hot topic in the advertising marketplace, but for the practice to flourish further, it needs consensus on definitions and structure. In response, the Interactive Advertising Bureau (IAB US) and its Native Advertising Task Force has released the “IAB Native Advertising Playbook” to serve as a consistent framework for the discussion surrounding… Read more »

Key developments in location based and contextual messaging – an IAB UK whitepaper

|| by Patrick Marck

This new whitepaper from the IAB UK’s Future Trends Working Group examines key developments in location based services and contextual messaging. Experts from Isobar, CEG Europe, Carat Global, TMW and the IAB UK consider where next for location based services and contextual messaging, and explore the opportunities that these practises open up for consumers willing to… Read more »

IAB Belgium Whitepaper on Automated Trading – November 2013

|| by Patrick Marck

The evolution of the display advertising market over the past few years has been phenomenal. Among other technology advancements, the emergence of cloud computing and affordable automated technologies which allow efficient data management have created new possibilities to serve both advertisers and publishers needs. Automated trading and programmatic buying enables marketers to consolidate customer interactions… Read more »