IAB Belgium Whitepaper on Programmatic Buying

YOU MAY HAVE HEARD ABOUT PROGRAMMATIC BUYING, THOSE COMPUTER-BASED APPLICATIONS THAT AUTOMATE THE BUYING AND SELLING OF ONLINE ADVERTISING, DELIVERING STRONGER BUSINESS PERFORMANCE FOR BRANDS, ACROSS THE WHOLE FUNNEL MARKETING SYSTEM, AND GIVING ADVERTISERS A MORE INTELLIGENT WAY TO CONNECT WITH CONSUMERS ON A ONE-TO-ONE BASIS. >>>Learn more about Programmatic Buying with the IAB Belgium Whitepaper.

Adoption of the General Data Protection Regulation

|| by Jeremy Muylaert

Brussels, 14 April 2016 – IAB Europe takes note of the European Parliament’s vote adopting comprehensive new rules for the protection of personal data. The European Parliament today voted in favor of new comprehensive rules on the protection of personal data and privacy to take effect in 2018. The Council of the EU already endorsed… Read more »

The Digital Banquet 2016

Time: 12:00 - 16:30   Location: Cercle Royal Gaulois Artistique & Littéraire

The Digital Managers Club (DMC) and IAB Belgium join forces to organise The Digital Banquet. The largest networking event for professionals in the Digital Marketing industry. Why attend the Digital Banquet ? Meet 20+ well-known special guests who already confirmed their participation. Interact with 250 professionals from all areas in the digital marketing industry (advertisers,… Read more »

IAB Breakfast

IAB Breakfast – Special IAB Matrix study release

Time: 08:30 - 10:30   Location: Kattebroek

Registration at the bottom of the page What is the share of online media spendings in Belgium today? What part is invested in programmatic buying? What part of the online media spendings is invested via Media Agencies ? You will discover all answers (and more) to these questions during the IAB breakfast session that will be… Read more »

IAB US releases Ad Blocking primer that that recommends a new ‘DEAL’ between publishers and consumers

|| by Jeremy Muylaert

IAB  US has released its Publisher Ad Blocking Primer, outlining the tactics publishers are successfully employing to persuade users to stop deploying ad blockers. IAB US simultaneously released its exclusive ad blocking detection script available to all IAB and IAB Tech Lab members around the world, providing them with the opportunity to see – and… Read more »

IAB Europe Research Awards now open

|| by Jeremy Muylaert

IAB Europe is pleased to announce that this year’s IAB Europe Research Awards are now open for entries. The awards are, again, free to enter. The categories for the 2016 awards have been revised to reflect the evolving digital advertising and consumption landscape and to showcase ground-breaking research approaches. The 8 categories for 2016 are:… Read more »

IAB General Assembly

Time: 18:00 - 19:15   Location: B19 Country Club

What has IAB done in 2015 and what are the projects for 2016? How will IAB support you in the actual digital transformation? Join us for the IAB Belgium General Assembly on Februray 25th in B19! This is the program of the General Assembly: 18:00 Welcome 18:30 General Assembly with the following agenda: Welcome by… Read more »

IAB Digital Happy Hours

IAB Digital Happy Hours

Time: 18:00 - 23:30   Location: B19 Country Club

Registration at the bottom of the page Join us for on 25 February at  the 'B19' in Brussels for the come-back of the IAB Digital Happy Hours! This event is a networking event and is the place to be to extend your network and to meet digital marketing peers. From 18.00 on, the IAB Digital… Read more »

Radionomy lance sa régie publicitaire TargetSpot en Belgique / Radionomy lanceert zijn reclameregie TargetSpot in België

|| by Jeremy Muylaert

Version française ci-dessous BRUSSEL, 1 FEBRUARI 2016 – Radionomy, een belangrijke speler op vlak van digitale radio, kondigt de lancering aan van zijn TargetSpot reclameregie op de Belgische markt. Doel: de radio’s nieuwe mogelijkheden bieden op monetisatie en de adverteerders op nieuwe doelgroepen luisteraars. Het aanbod van de nieuwe regie is gebaseerd op de adserving… Read more »