IAB Belgium Whitepaper on Programmatic Buying

YOU MAY HAVE HEARD ABOUT PROGRAMMATIC BUYING, THOSE COMPUTER-BASED APPLICATIONS THAT AUTOMATE THE BUYING AND SELLING OF ONLINE ADVERTISING, DELIVERING STRONGER BUSINESS PERFORMANCE FOR BRANDS, ACROSS THE WHOLE FUNNEL MARKETING SYSTEM, AND GIVING ADVERTISERS A MORE INTELLIGENT WAY TO CONNECT WITH CONSUMERS ON A ONE-TO-ONE BASIS. >>>Learn more about Programmatic Buying with the IAB Belgium Whitepaper.

IAB US releases Ad Blocking primer that that recommends a new ‘DEAL’ between publishers and consumers

|| by Jeremy Muylaert

IAB  US has released its Publisher Ad Blocking Primer, outlining the tactics publishers are successfully employing to persuade users to stop deploying ad blockers. IAB US simultaneously released its exclusive ad blocking detection script available to all IAB and IAB Tech Lab members around the world, providing them with the opportunity to see – and… Read more »

IAB Europe Research Awards now open

|| by Jeremy Muylaert

IAB Europe is pleased to announce that this year’s IAB Europe Research Awards are now open for entries. The awards are, again, free to enter. The categories for the 2016 awards have been revised to reflect the evolving digital advertising and consumption landscape and to showcase ground-breaking research approaches. The 8 categories for 2016 are:… Read more »

IAB General Assembly

Time: 18:00 - 19:15   Location: B19 Country Club

What has IAB done in 2015 and what are the projects for 2016? How will IAB support you in the actual digital transformation? Join us for the IAB Belgium General Assembly on Februray 25th in B19! This is the program of the General Assembly: 18:00 Welcome 18:30 General Assembly with the following agenda: Welcome by… Read more »

IAB Digital Happy Hours

IAB Digital Happy Hours

Time: 18:00 - 23:30   Location: B19 Country Club

Registration at the bottom of the page Join us for on 25 February at  the 'B19' in Brussels for the come-back of the IAB Digital Happy Hours! This event is a networking event and is the place to be to extend your network and to meet digital marketing peers. From 18.00 on, the IAB Digital… Read more »

Radionomy lance sa régie publicitaire TargetSpot en Belgique / Radionomy lanceert zijn reclameregie TargetSpot in België

|| by Jeremy Muylaert

Version française ci-dessous BRUSSEL, 1 FEBRUARI 2016 – Radionomy, een belangrijke speler op vlak van digitale radio, kondigt de lancering aan van zijn TargetSpot reclameregie op de Belgische markt. Doel: de radio’s nieuwe mogelijkheden bieden op monetisatie en de adverteerders op nieuwe doelgroepen luisteraars. Het aanbod van de nieuwe regie is gebaseerd op de adserving… Read more »

IAB Atelier Online Video: speaker’s presentations

|| by Jeremy Muylaert

Discover here the presentations of the speakers of the IAB Atelier Online Video on 8th of December: “Why a SSP/DSP will change the way online video is being sold and bought”: Jeroen Rutte, Head of Business Development, SpotXChange “Online video from a publisher’s point of view”: Olivier Van Zeebroek, Digital Advertising Manager “Online video from… Read more »

IAB Atelier AdBlockers: speaker’s presentations

|| by Jeremy Muylaert

Discover here the presentations of the speakers of the IAB Atelier AdBlockers on 8th of December: “Adblockers in Belgium”: Stéphanie Radochitzki, Digital Strategy Manager, Space “Adblock: functionality and consequences” – Tim Sturtewagen, Partner, Adhese “Ablock from an overall, a programmatic and a Buy and Sell Side Perspective” – Hossein Houssaini, Head of Programmatic solutions, Havas… Read more »

Members Only: Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals

|| by Jeremy Muylaert

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Online advertising is driven by display in H1 2015 to a total of €16bn, first IAB Europe half year ad spend report reveals

|| by Jeremy Muylaert

Online advertising grew 9.7% on a like-for-like basis to a value of €16bn for the first half of 2015 from €14.6bn in H1 2014 and is expected to reach almost €34bn for the full year. Brussels, 9th December 2015 – IAB Europe, in collaboration with IHS Technology, has today published the first ever AdEx Benchmark… Read more »