IAB Belgium Whitepaper on Programmatic Buying

YOU MAY HAVE HEARD ABOUT PROGRAMMATIC BUYING, THOSE COMPUTER-BASED APPLICATIONS THAT AUTOMATE THE BUYING AND SELLING OF ONLINE ADVERTISING, DELIVERING STRONGER BUSINESS PERFORMANCE FOR BRANDS, ACROSS THE WHOLE FUNNEL MARKETING SYSTEM, AND GIVING ADVERTISERS A MORE INTELLIGENT WAY TO CONNECT WITH CONSUMERS ON A ONE-TO-ONE BASIS. >>>Learn more about Programmatic Buying with the IAB Belgium Whitepaper.

IAB Breakfast – Feb 2009 – Barometers : Travel – Cars – Finance (10 feb 2009)

|| by Jeremy Muylaert

IAB Belgium and Insites Consulting have conducted research on the attitude of consumers towards websites and online activity in different economic sectors. The goal of these IAB Barometers was to share knowledge on the importance of online for consumers and stimulate the advertisers to increase their online media investments. The objective of the “10before10″ project… Read more »

IAB Mag – IAB Barometers (21 jan 2009)

|| by Jeremy Muylaert

This article published in the IAB Mag (a temporary magazine published by IAB Belgium within the 10before10 project) gives an overview of the results of the IAB Barometers, conducted by Insites Consulting.   French: IABMag01_research_barometer_FR Dutch: IABMag01_research_barometer_NL

IAB Mag – Women and the Internet (21 jan 2009)

|| by Jeremy Muylaert

This article published in the IAB Mag (a temporary magazine published by IAB Belgium within the 10before10 project) gives an insight in how women are using the Internet anno 2008.   French: IAB Mag 02 – Research – Women and Internet Dutch: IAB Mag 02 – Research – Women and Internet-1

IAB Mag 03 – December 2008

|| by Jeremy Muylaert

French: IAB Mag 03 – December_all_FR French: IAB Mag 03 – MIXX – Case Aide Info SIDA French: IAB Mag 03 – MIXX – Case Harley Davidson French: IAB Mag 03 – MIXX – Case Neckermann French: IAB Mag 03 – MIXX – Case Pioneer French: IAB Mag 03 – MIXX – Case Proximus French: IAB Mag 03 – MIXX – Case… Read more »