Release of the new IAB Standards & technical specifications

The IAB’s Formats Task Force has been working on updating IAB standards. The aim is to simplify and streamline banner production.

IAB standards ensure that advertisers can reach as many websites as possible with the minimum amount of creative material.

Here the IAB standards give recommendations for display, mobile, tablet and online video. IAB standards also offer technical specifications for banner developers.

The new standards and technical specifications can be found via http://www.iabstandards.be

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