Posts Tagged: IAB

IAB ThinkDigital 2013: the presentations

|| by Patrick Marck

Consumer engagement, online branding, big data & privacy, multi-screens: these were the focus points of the annual IAB ThinkDigital congress organised by IAB Belgium on  28  May 2013. Some 300 media and marketing professionals enjoyed the inspiring speakers, the interesting debates and off course the networking. For those who have missed it or want to… Read more »

Why No One Likes Mobile Ads and How Companies Hope to Change That

|| by Yves Kallaert

No one really knows if ads on smartphones work.   Internet companies are having difficulty making money on mobile ads. Mobile computing is the fastest-spreading consumer technology in history, but the real change for the technology business is only just beginning. Where consumer attention goes, ad euros are supposed to follow. That hasn’t quite happened… Read more »

Impact on effectiveness when shifting TV-budgets to digital video – IAB US research

|| by Patrick Marck

The study benchmarked how real TV schedules across key advertiser verticals perform as money moved to digital. To accomplish this, the research examined 18 real TV schedules across advertiser verticals. Categories included Consumer Packaged Goods (CPG), specifically Health & Beauty and Food & Beverage, as well as non-CPG verticals such as Technology, Automotive, Retail, Finance… Read more »

New AdBannerKing tool checks IAB Tech Specs compliance

|| by Patrick Marck

AdBannerKing is a brand new application to simplify the production-flow of banners. The tool also checks if the creative material has been developed conform the IAB Belgium Tech Specs. “AdBannerKing is a constructive solution for the problem of late delivery of the creative material due to the non-respect of the IAB-Standards,” says Patrick Marck, general… Read more »

The Selligent Awards 2012 to reward the best interactive marketing projects based on the Selligent solution

|| by Jeremy Muylaert

Selligent, an international vendor of digital marketing and campaign management solutions, has just announced the opening of voting for the Selligent Awards 2012. The purpose of this international initiative is to reward the most innovative and efficient campaigns carried out by its customers and partner agencies that used the Selligent solution in interactive marketing projects… Read more »

IAB Board Elections 2013 – Discover the candidates

|| by Jeremy Muylaert

During the General Assembly of 31 January, IAB-members will elect the new IAB Board for the coming 2 years. The IAB Board is composed of 12 members (2 advertisers, 2 media agencies, 2 sales houses, 2 creatives agencies, 2 publishers, 2 digital services providers). For each category, 2 candidates will be elected. If you’re interested in being… Read more »