Posts Tagged: Mobile Advertising

Mobile Convention Amsterdam 2014

|| by Yves Kallaert

For the fifth time, CM telecom is hosting the biggest event on Mobile in Northern Europe: Mobile Convention Amsterdam (MCA) on the 22nd of May. Do you know what your employees are doing with the mobile devices they bring to work? Does your mobile business model consider future smartphone growth being driven by low-end devices?… Read more »

Smartphones in the mobile world of content publishers – OPPAb whitepaper

|| by Patrick Marck

Mobile devices created new opportunities and new media behavior. Publishers invent and reinvent their mobile content strategies to connect with the new digital behavior of consumers’ daily life. For brands the tipping point has arrived to develop a mobile marketing strategy. Belgian professional publishers analysed in depth the mobile landscape and collected the most important… Read more »

Mobile Rising Stars Ad Interaction & Effectiveness research – by IAB US

|| by Patrick Marck

Results from the Vibrant/IAB Mobile Rising Stars research (June 2013) support the value of interactive mobile ads to engage users, drive brand performance and create a positive ad experience. KEY FINDINGS: IAB & Vibrant Mobile Rising Stars ads inspire more user interaction, branding performance and positive user opinions versus standard banner ads. Mobile Rising Stars… Read more »

Why No One Likes Mobile Ads and How Companies Hope to Change That

|| by Yves Kallaert

No one really knows if ads on smartphones work.   Internet companies are having difficulty making money on mobile ads. Mobile computing is the fastest-spreading consumer technology in history, but the real change for the technology business is only just beginning. Where consumer attention goes, ad euros are supposed to follow. That hasn’t quite happened… Read more »

IAB ThinkMobile 2012: speakers presentations

|| by Patrick Marck

Discover here the presentations of the speakers of the IAB ThinkMobile congress of 27 November 2012: Intro – Mobile Consumer – Thierry Geerts (Google) Intro – Mobile Optimiser Survey – Patrick Marck (IAB Belgium) The future of Mobile is NOW – Jo Caudron (Dearmedia) Getting Mobile – Shane Cassells (Google) Mobile cases & responsive sites… Read more »

Updated Mobile Web Advertising Measuring Guidelines

|| by Patrick Marck

As the mobile advertising marketplace evolves and expands in line with consumer demand, the primary mobile industry trade groups – the Interactive Advertising Bureau (IAB) and its Mobile Marketing Centre of Excellence, and the Mobile Marketing Association (MMA), in conjunction with the Media Rating Council (MRC) – today issued updated “Mobile Web Advertising Measurement Guidelines” for… Read more »