Posts Tagged: tracking

Privacy and Tracking in a Post-Cookie World – an IAB US Whitepaper

|| by Patrick Marck

Privacy and Tracking in a Post-Cookie World is an IAB US Whitepaper addressing the limitations of the traditional cookie for providing  persistent user privacy choices and tracking in our evolving multi-device, multi-environment digital landscape. This whitepaper defines guiding principles for stakeholders, evaluates five alternative state management solution classes against these principles, and educates readers on the current… Read more »

Why No One Likes Mobile Ads and How Companies Hope to Change That

|| by Yves Kallaert

No one really knows if ads on smartphones work.   Internet companies are having difficulty making money on mobile ads. Mobile computing is the fastest-spreading consumer technology in history, but the real change for the technology business is only just beginning. Where consumer attention goes, ad euros are supposed to follow. That hasn’t quite happened… Read more »

DoNotTrack settings ON by default in IE10: IAB Europe reacts

|| by Patrick Marck

On 31 May 2012 Microsoft announced that the newest version of Internet Explorer (IE10), packaged with the Windows 8 Release Preview, will have a so-called “Do Not Track” flag set to “on” by default. See www.microsoft.com/en-us/news/Press/2012/May12/05-31Windows8RPPR.aspx. IAB Europe is a member of the W3C standards body exploring a commonly accepted standard for DNT and how it… Read more »